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Many B2B marketers fail to establish a lead nurturing strategy, but those who do have a strategy and have proven the value of nurturing by doubling their ROI on marketing and sales investments. Join us as we discuss the benefits, costs, components, and implementation of a successful lead nurturing strategy. Learn how to avoid leaving half of the possible revenue on the table via lead nurturing. Included in our discussion is the importance of staying engaged with your future buyers, and how to continue to have a conversation with them even though they weren’t ready for a discussion at the beginning. The goal: For a lead to feel nurtured and part of your networked conversation when they are ready to buy. Moderator: Speakers: Dan McDade Founder PointClear Chad Burmeister VP Sales & Marketing ConnectAndSell Lori Richardson Inside Sales Trainer, Speaker, Writer ScoreMoreSales For more details on all the B2B LeadsCon Summit sessions, check full agenda here. Attend B2B LeadsCon Summit, and get actionable ideas and proven strategies to take your B2B leadgen to the next level!

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