Leading companies are using troves of operational data to optimize their processes, create intelligent products and delight their customers. Despite this, large companies struggle to access, manage and leverage the information that they create in their day-to-day processes. Experience has shown that this is not a technology problem, it is a business problem. Creating an effective data environment requires change and coordination across the board, with business and IT joined at the hip. Read this eBook to learn the four principles behind a successful data strategy.
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