Winning and keeping customers by delivering consistently great service experiences is the key competitive battleground in today's marketplace. And CX success doesn't come by chance. So what are the primary factors that will help you turn customer service into a competitive advantage for your business? Interactive Intelligence VP, solutions marketing, Tim Passios will be joined by guest Forrester Research Inc. VP, principal analyst serving customer experience professionals, Megan Burns in this webcast as they discuss practical CX tools and service methods. Burns will highlight examples from her research of tools such as ethnographic research and CX ROI models. Passios will share insights gained from his work with customers on the use of tools like social media and realtime speech analytics. Passios and Burns will be joined by representatives from the two top-rated online retailers, Moshe Leeds Sales Operations Manager from B&H Photo and Jordan Greenstone Senior Manager Sales Strategy from Crutchfield Electronics, who will share their secrets of how they helped their companies rise to become CX market leaders.
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