Marketer's Guide to Call Tracking for Google SEO and PPC

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Marketer's Guide to Call Tracking for Google SEO and PPC For most companies, having a successful Google SEO and PPC advertising strategy is critical. With so much at stake, marketers must be able to accurately track Google SEO and PPC activity to optimize performance, and that includes tracking how they are generating phone leads, opportunities, and revenue. Marketers today are using call tracking software to track inbound calls back to specific Google keywords, PPC ads, and web pages. Download this eBook to learn: Best practices for improving ROI from Google PPC ads How to improve content marketing with call tracking for SEO How to include call data in Google AdWords and Universal Analytics How tracking calls from Google mobile PPC differs from non-mobile How to include call data in A/B testing of PPC landing pages

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