3 brands suffering from identity crises

September 24, 2014 Issue Subscribe | View online 3 brands suffering from identity crises By Mark Arnold Whether it's mixed marketing messages or multiple personalities, it's easy to experience an identity crisis. To safeguard your own corporate identity, consider these suffering brands. 5 reasons technology doesn't have all the answers By Lori Goldberg The art of media management isn't dead as long as the right minds guide the way. See why industry artists should always be in demand. 2 ways Walgreens combats e-commerce paralysis With Wayne Duan The overwhelming amount of online shopping choices can stop consumers in their tracks. Here's how Walgreens simplifies the purchase process (and you can too). The Digital Dispatch: Eleven, Bitly, and 3Q Digital By iMedia Editors PunchTab selects a new CEO, iCrossing has a new strategic partnership, and 72andSunny makes a new hire. Blog Posts Part IV: All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC By Fernando Bohorquez Jr. The Bolger Court found that the mailings constituted commercial speech "notwithstanding the fact... 5 Website Performance Enhancers That Get You the Best Results By Anna Johansson Many companies today rely on their website primarily, if not solely, as a vessel for information exchange with customers and... Cover Stories The best branded videos on Instagram CEOs whose marketing departments probably hate them The dangerous implications of native advertising for brands 11 tools that make content marketing a snap How to connect with Generation Z Full calendar >> iMedia Breakthrough Summit Oct 26-28, 2014, Atlanta, GA View agenda iMedia Agency Summit Dec 7-10, 2014, Bonita Springs, FL View agenda iMedia Brand Summit Feb 22-25, 2015, Amelia Island, FL View agenda Resource Connection Featured Presentations How to close a broken marketing loop Here's the solution to help your business start capturing leads.they're doing when they browse your ... How Preferred Hotel Group drives brand awareness Here's a case study from AdRoll showing how to gain new audiences. Pre-click vs. post-click email monetization This study covers email monetization tactics that affect list attrition and engagement. See more >> Latest Jobs Managing Editor Sales Manager Delegate Sales Executive Head of Sales More jobs >>

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