How to conduct a social media audit

Twitter is helping automakers bring in millions, report says | Commentary: Nonprofits can show the way to use Facebook | Taco Bell promotes app by dropping all Web content Created for ignoble.experiment@arconati.us |  Web Version   October 30, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Twitter is helping automakers bring in millions, report says Twitter -- through ads, positive brand mentions, TV ad amplifications and automaker tweets -- helped drive $716 million in sales for about 20 midsize and luxury compact cars, according to a study by MarketShare, which is a Twitter partner. Luxury brands performed particularly well, earning $17.80 in revenue for each $1 spent. There are 65,000 tweets each day "about purchasing or researching a new car," said Twitter's Rob Pietsch. Advertising Age (free access for SmartBrief readers) (10/28) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Connecting & Collaborating Commentary: Nonprofits can show the way to use Facebook Nonprofit groups are finding success on Facebook, and content creators from all sectors can learn from their strategies, writes Drew Bernard, CEO of ActionSprout.com. Nonprofits know that it's important to be trusted, positive, empowering and inspiring, Bernard writes, and he suggests contests as a way to engage audiences. SmartBrief/SmartBlog on Social Media (10/30) Share:  Marketer Moments Taco Bell promotes app by dropping all Web content Taco Bell has removed everything from its social media channels and website except for a link to download its ordering and payment application. A hashtag informs visitors that "the new way" to access Taco Bell is #onlyintheapp. Advertising Age (free access for SmartBrief readers) (10/28) Share:  Peeps bare their fangs to edge in on Halloween candy Peeps are getting all decked out for Halloween in a series of illustrations showing the candies as vampires, witches and the eyes of a black cat. The ads are part of the "Every Day Is a Holiday" campaign for Peeps Minis from The Terri & Sandi Solution, New York, with illustrations shared on social media during major and minor holidays. Adweek/AdFreak blog (10/29) Share:  Featured Content Sponsored content from Spredfast Whoa. Introducing: The RTM Matrix October 21, 2014 | By Chris Kerns Real-time marketing is usually discussed with wide strokes, but as we get more sophisticated as marketers, we generally find that narrowing our lens expands our view of reality. Just like the blockbuster The Matrix, there's more happening behind the scenes than we think. Read more to explore real-time marketing, and the data behind how it works. Today's the day we take the red pill and see how deep the rabbit hole goes. Read the full post. Share:  Click here to learn more about Featured Content Platform News IBM, Twitter partner to get more out of tweet data Twitter is giving IBM access to all public tweets as part of a partnership that will seek to develop analytics applications and services. IBM and Twitter say they will create tools tailored to individual industries, such as retail, travel and banking. "Businesses have only scratched the surface of what is possible," said Twitter CEO Dick Costolo. The Wall Street Journal (tiered subscription model) (10/29) Share:  Measurement Matters How to conduct a social media audit A social media audit can help you determine which marketing tactics are actually working for you, writes Duane Forrester, senior product manager at Bing. Analyze which social networks are producing high-quality traffic, and be willing to close social accounts that aren't generating results, he writes. Entrepreneur online (10/28) Share:  Social Shareable Harry Potter, rap genius "Harry Potter" star Daniel Radcliffe is all grown up, and he has developed a taste for American rap music. He shows off his skills here with a rapid-fire rendition of the Blackalicious tune "Alphabet Aerobics." YouTube/NBC (10/28) Share:    Position Title Company Name Location Assistant/ Associate Professor - Social Media Syracuse University Syracuse, NY Click here to view more job listings.   SmartQuote For your content to be shared, it must be something your fans want to be personally connected with." -- Drew Bernard, CEO of ActionSprout.com, writing in SmartBrief's SmartBlog on Social Media Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information