 | The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. |
 | | Connecting & Collaborating | Keep it professional when managing online communities There are no hard-and-fast rules for managing online communities, but it's important to have some guiding principles to ensure that you represent your brand's values, writes Jen Chae. "Responding to negative sentiments with a positive sentiment can be hard, which is why professionalism should always be the ground rule," Chae writes. Ogilvy (10/30) Can some luxury brands continue to shun social media? While some high-end brands such as Burberry and Chanel have increased their social media efforts despite initial resistance, others such as Apple, Rolex and Monocle continue to hold out. "[Social media] feels like a little too much exposure," said Andrew Tuck, editor at Monocle, which has a monthly magazine it doesn't promote at all on social sites. Adweek (11/2) | | Most Read by Marketing Decision Makers | | Click here to learn more about Featured Content       Chevy makes the most of its "technology and stuff" flub After a stressed-out Chevrolet representative made a nervous TV appearance and promptly went viral, the automaker decided to embrace the social chatter and spin off a cross-platform campaign. "[R]ather than take a straightforward defensive position, they [made] a bold move -- playing on the human essence of the moment," David Armano writes. Logic+Emotion (10/31) | Commentary: Investors have made Twitter less useful Twitter once seemed poised to become a fundamental part of the way people exchange information online, but amid pressure from investors the site cracked down on many third-party tools and turned its focus into becoming a moneymaking machine, Justin Fox writes. "It's hard not to see this as a big step backwards, and to wonder whether the standard venture-capital-to-public-company trajectory is turning out to be entirely wrong for an enterprise like Twitter," Fox writes. Harvard Business Review online/HBR Blog Network/HBR Blog Network (10/31) | Brands should pay attention to their Twitter follows Twitter users pick up on subconscious cues about a brand's trustworthiness based on factors including its bio and its follower/follow counts, according to research from Isobar UK. "If someone has 10 followers, but follows 2,000 other accounts, we naturally become suspicious. It's the same with how we expect brands to use the platform," says Isobar UK's Nick Siantonas. ClickZ (10/31) |  | As social media managers, we're playing the role of an information desk, not the actual technical support desk itself." -- Jen Chae, writing at Ogilvy | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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