This week's featured white papers from Chief Marketer

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Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

Enterprise Priorities in Digital Marketing Learn how senior marketing leaders plan to: Reshape marketing budgets to better meet customers’ needs Address the biggest challenges of integrating marketing and data Create a strong CMO/CIO alignment enabling data accessibility throughout the organization B2B Big Data You have a ton of information at your disposal. But are you really taking advantage of how big data can benefit your marketing initiatives? Discover how you can turn big data into an actionable, and profitable, asset for your organization. 10 Personalization Tactics the Pros Use to Impact Conversions This comprehensive guide will show you how to implement ten actionable personalization tactics to accelerate business growth. Learn how to engage your customers with omni-channel, personalized messages by leveraging data-driven results for fast business growth. Tracking Phone Leads: The Missing Piece of Marketing Automation Phone leads are the most valuable to sales and when you can’t track phone leads back to specific campaigns, you can’t take credit for revenue. This paper explains how to track phone leads using voice-based marketing automation. The Future of Omnichannel Personaliztion Organizations need to go further with their personalization, first by delivering the right experience at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. 5 Trends Shaping the Way Marketers Work Now Five cultural shifts are examined that are moving work and the workforce beyond the office and traditional work-day hours to a system in which we can truly begin to say, “We are our work.”

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