Hi Indiana,
Feel like your email marketing is stuck in a rut? Review some practices marketers are often guilty of doing and should give up for Lent…or possibly forever. Also, read our guide to email testing to score ideas on how to optimize your campaigns. Then, gain some creative inspiration through this year's lookbook! |  |  | Whether you actually observe Lent, it can be a beneficial practice to say 'no' to things that you may have overindulged in or overused in the past. This doesn't have to be limited to your personal life. Learn 5 practices marketers can give up to drive positive business results.
| | | | Personalization makes for effective email marketing campaigns. But how do you determine which messaging will work best for each audience segment? See how email testing can help optimize various components of your marketing program.
| |  | | | |  | The Creative team at Yesmail has been dedicated to email design for the past 15 years. Download this anniversary edition of our annual lookbook to see a timeline of email's evolution since 2000 as well as examples of best-in-class marketing campaigns from leading brands.
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| |  | GET TO KNOW US
As Senior Strategist, I help my clients (coming from a variety of industries) develop a great subscriber experience. There are always new challenges afoot, but that also means there's never a dull moment. In my free time, my attention is pretty much 100% on my rambunctious toddler who likes to sing songs at the top of his lungs
Marie Honme,
Senior Marketing Strategist | |  | |
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