The 5 superpowers of banner ads we've overlooked

February 11, 2015 Issue Subscribe | View online The 5 superpowers of banner ads we've overlooked By Peter Platt Banner ads have gotten a bad rap over the years -- and it's mostly our own fault. Here is why we should reconsider the industry's favorite scapegoat. 3 ways misconceptions stunt creative innovation By Todd Pasternack Perceived limitations can keep marketers a cautious step back from the edge of what's possible in digital creative, but it's time to set those fears aside. The major differences between Gen X, Millennials, and Plurals With Morley Winograd Younger consumers are taking more market share, and now the industry has three main groups on which to focus. Find out what sets each of them apart. The Digital Dispatch: Kvantum, Oban Digital, and SteelBrick By iMedia Editors RR Donnelley & Sons is making an acquisition, Integral Ad Science opened a new lab, and wywy made new hires. Blog Posts Clever Video Ads That Pull Heartstrings By Roy de Souza In today's fast-paced world, advertising on the internet has become a necessity for all businesses. More and more people are using... Technology Drives Designs of Commercial Vehicles of the Future By Anna Johansson People are increasingly familiar with green housing, fuel-efficient personal vehicles, and innovative gadgets. In the background... Cover Stories Surprising career insights from iconic ad campaigns The 6 best video game marketing campaigns 7 mundane tasks that halt productivity The 10 best brand websites of 2014 19 outdated digital marketing strategies Full calendar >> iMedia Brand Summit Feb 22-25, 2015, Amelia Island, FL Request invite iMedia Commerce Summit April 12-14, 2015, Minneapolis, MN Request invite iMedia Agency Summit May 2-6, 2015, Rancho Palos Verdes, CA Request invite Resource Connection Featured Presentations How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. The marketer's guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. See more >> Latest Jobs Director or Sr Director of Ad Product Associate Director, Paid Search Media Sr. Leader - Social Activation and Analytics Manager, Strategic Sourcing Marketing & Advertising Digital Media Planner More jobs >>

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