How brands jumped on #TheDress bandwagon Twitter users spent a lot of time last week trying to figure out the color of a dress, and many brands jumped on the bandwagon. Some brands posted images of products -- jet planes and Lego figurines -- kitted out in blue-and-black or white-and-gold colors; others, such as Snickers and Papa John's, got mileage out of rejecting the meme. "Hey internet, you obsess over a dress when you're hungry," Snickers tweeted. Adweek/AdFreak blog (2/27), ClickZ (2/27)  | Are you leveraging insights to drive decisions?
81% of companies say they're using "provocative selling" for sales and marketing results. But, are they using the right kinds of insights in a way that generates prospect engagement and drives decisions? Download the survey infographic Turning Insights Inside Out to see the surprising results. |
 | Goldman Sachs is going social Goldman Sachs is preparing to launch Symphony, a social network for Wall Street financiers. The platform, backed by a consortium of 15 banks, is seen as a potential rival to Bloomberg's costly messaging and data terminals. New York Post (3/2) How to build your company's Twitter following Lauren Dugan offers 10 tips on how to build a following for a corporate Twitter handle. Following other users is a smart strategy, but don't forget the value of offline networking, she writes. "Add your Twitter handle to your business cards, and new connections will be likely to follow you," Dugan writes. SocialTimes.com (2/28)  | Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. |
 |  | The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. |
 | How Facebook and Twitter plan to compete with YouTube Facebook and Twitter are challenging YouTube's established place as the digital video leader, but the social networks are taking different approaches from each other, writes Steven Rosenbaum. Facebook is actively recruiting content creators and brands, while Twitter's new camera tool will encourage users to produce and share videos. Forbes (3/1) ISIS calls for war against Twitter employees Islamic State's online activists are calling for attacks on Twitter employees, including co-founder Jack Dorsey, over the social network's policy of deleting posts and suspending accounts that share ISIS-related videos. "Your virtual war on us will cause a real war on you," one message warned. BuzzFeed (3/1) | Opinion: Super Bowl buzz doesn't last long Brands that staged social media campaigns tied to the Super Bowl saw an uptick in social conversations during and immediately after the game, but data show that the buzz doesn't last long, Rick Miller writes. "[T]he window of consumer connection is likely only a few weeks at best," Miller writes. Marketing Land (2/27) | What would Odysseus have made of #TheDress? The ocean was "wine-dark" and sheep were "violet" in Homer's "Odyssey" -- a reminder, researchers say, that the words used to describe colors have changed over the centuries. The color blue is almost entirely absent from ancient texts, and some tribes still lack specific words for the hue, reportedly struggling to distinguish it from green. Business Insider (2/27) |  | Is there a limit to how friendly and intimate mega-brands should be, even if social media allows it?" | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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