P&G Cuts Agencies, Bud Lights Damages its Brand; Chocolate Milk as Sports Recovery Drink?

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Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version May 1, 2015 P&G Making Big Cuts in Number of Ad Agencies P&G is joining other major brands like S.C. Johnson, Unilever and Visa in cutting the number of agencies it uses. More…   SPONSORED BY: The Power of B2B Storytelling Using storytelling to make your B2B brand more relevant and engaging. Client/Agency Views of RFP Briefing Process: ANA Study A Association of National Advertisers survey uncovers views of how both agencies and clients think about the RFP briefing process. More…   SPONSORED BY: Optimizing Local Search Marketing in a Mobile World: From Clicks to Calls to Sales May 6, 2015 @ 2:00 p.m. ET Join us and hear how you can drive your ROI from local search with optimized mobile marketing! Abercrombie & Fitch Shifts to G-Rated Ads As sales slump, Abercrombie & Fitch undergoes a major makeover. More… Chocolate Milk as Sports Recovery Drink? Yes says MilkPEP A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes. More…   SPONSORED BY: Reach Prospects All Year Long—Online and in Print Contact Cynthia Foristel (203) 899-8482 to learn more. Marketers Spending 30% of Budgets on Visual Assets Creating, producing and publishing visual assets like social media posts and websites is attracting budget money and challenges. More… For Bud Light, “No” Means a Damaged Brand The Bud Light "Up for Whatever" campaign came under attack after a thoughtless scroll was added to the bottle's labels. More…     Job Opportunities Event and Digital Media Marketing Manager InfoTrends, Weymouth, MA Marketing Manager GCI, Anchorage, AK Marketing Manager Adhesive Technologies, Inc., Hamption, NH Sales and Marketing Director The Pennsylvania State University Press, University Park, PA Marketing Manager TribalVision, Boston, MA Marketing Manager Socius, Dublin, OH Related Content Enterprise Priorities in Digital Marketing Explore how marketing has changed—and how it needs to continue evolving—to enhance the customer experience in today’s digital landscape. See why global marketers agree that strong customer relationships are the key to an organization’s sustainable growth and retention. Modern Mark: Conversion Modern Marketers are confident the leads they move to the next level in the funnel have real value. With automated lead scoring and automated triggers for nurture to keep the conversation going, these marketing innovators ensure that everything possible is being done to keep the pipeline healthy and producing.   The Chief Marketer Network Source Directory Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Agencies Content Marketing Customer Loyalty |CRM Data Svcs & Software Digital Marketing Direct Mail Email Event Marketing Fulfillment Mobile Marketing Premiums & Incentives Printers Retail Marketing Social Marketing Games & Contests Teleservices Subscribe | Visit CM | Jobs | Resource Directory | E-Letters Editorial: Chief Marketer Editorial | Advertising: Chief Marketer Sales & Marketing Chief Marketer | 10 Norden Place, Norwalk, CT 06855 © 2015, Access Intelligence. This message was sent to ignoble.experiment@arconati.us You are currently signed up to receive messages from Chief Marketer Chief Marketer • Access Intelligence LLC • 4 Choke Cherry Rd, 2nd Floor • Rockville, MD 20850 Update my preferences | Unsubscribe If you need additional assistance, please contact our customer service team at: 1-888-707-5814 | clientservices@accessintel.com.