Lead nurturing, also called drip marketing, is one of the most powerful features of a marketing automation system. With the ability to drive revenue from a database of leads that you've already built, with minimal investment on the part of sales and marketing, lead nurturing has the potential to transform the way you do business.Want to learn more? Take a look at our Complete Guide to Lead Nurturing, which includes: - what are the benefits of lead nurturing - how lead nurturing works, including triggered messaging and lead assignment - 10 must-try nurturing campaigns - checklists, worksheets, and tip sheets to make sure you're always on track |
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