How marketers can engage with sports fans at live events Marketers should use digital tools to engage sports fans at live events, writes Jeremiah Glodoveza of Avaya, which uses QR codes to give San José Earthquakes fans access to exclusive content. Avaya Stadium also features engagement walls that provide real-time social content and player interviews. "As marketers we have to be prepared to play on their field, to influence fans through powerful digital channels, and to build emotional engagement on both a personal and viral level," Glodoveza writes. The Economist Group (8/31)  | Video: Pictures are Worth 1,000 Words
The Picture Superiority Effect says concepts are much more likely to be remembered if they are presented as pictures rather than words. But is there a superior picture approach that maximizes the effect? Dr. Zak Tormala of Stanford Business School created a research study to find out. Watch the video |
 | Clippit app lets TV watchers share show clips online Fans of a number of cable channels can now clip and share content from their favorite shows with an update to the Clippit application. The CW, Syfy, Disney and Telemundo are among the channels participating in the feature, which Clippit says will make it easier for viewers to discover shows. Mobile Marketer (8/31)  | Smithereens: The Marketing Fragmentation Problem
Marketing's got a fragmentation problem. It's making marketing data hard to use, marketing operations hard to manage, and customer experiences with your brand hard for your customers to enjoy. Something's got to give. Find out why we're in this mess and what you can do to get yourself out of it. It's a short read, but an important one. |
 | Facebook targets TV audiences with time-lapse ads  | | (Justin Sullivan/Getty Images) | Facebook has been highlighting the richness of users' online experiences with autoplay video ads offering a time-lapse overview of users composing, posting and commenting on content. Now the videos are being rolled out as TV ads, with four spots airing in San Francisco, New York and Chicago markets. Adweek (9/1)
| Twitter uses stars to test editing features  | | (Richard Bord/Getty Images) | Twitter is touting new photo- and video-editing tools by letting stars such as Taylor Swift and Pharrell Williams test the features. The celebrities have been posting images and videos marked up with text, doodles and stickers. Those features could help Twitter win back market share from Instagram and Facebook, Jon Russell writes. TechCrunch (8/31)
| Air guitarists rock for world peace Kereel "Your Daddy" Blumenkrants has become the first Russian to win the Air Guitar World Championships, defeating American Matt "Airistotle" Burns to take the crown. The contest is held in the name of world peace, with organizers saying "wars would end, climate change stop and all bad things disappear" if air guitar were more popular. YouTube/worldairguitar (8/29) |  | Consumers love sharing content from their favorite television programming." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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