An Ignoble Experiment: Twitter reportedly prepares to ditch 140-character limit

Sandberg: Facebook helps TV, video ads expand their reach | Twitter reportedly prepares to ditch 140-character limit | How Tiffany boosted its Weibo following by 1,000%

Created for ignoble.experiment@arconati.us | Web Version

September 30, 2015

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The Big Story

Sandberg: Facebook helps TV, video ads expand their reach

(Ramin Talaie/Getty Images)

Facebook Chief Operating Officer Sheryl Sandberg says the social network goes hand-in-hand with video and television campaigns, helping them reach new audiences with mobile as a primary vehicle. Speaking at an Advertising Week event, Sandberg suggested marketers are lagging on seizing the mobile opportunity, adding, "We have a Super Bowl on mobile every day."

The Wall Street Journal (tiered subscription model) (9/29)

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Connecting & Collaborating

Twitter reportedly prepares to ditch 140-character limit

Twitter is building a product that will let users sidestep the 140-character limit and tweet long blocks of text, sources say. That would be a boon for brands, LiveWorld CEO Peter Friedman says. "Across the business landscape, brands are increasingly focusing on the full customer experience. Whether that be for customer service or loyalty marketing, this demands a conversation that can go deeper," Friedman says.

Re/code (9/29), Adweek (9/29)

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Marketer Moments

How Tiffany boosted its Weibo following by 1,000%

A Tiffany & Co. Weibo campaign featuring Chinese celebrities significantly boosted the brand's following. More Chinese consumers are looking to social media when buying luxury items, experts say.

Financial Times (tiered subscription model) (9/29)

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Platform News

Pinterest CEO tells advertisers users come first

The user experience on Pinterest is of utmost importance, with ads in service of enhancing that experience, CEO Ben Silbermann said at IAB MIXX. The platform is seeking ad revenue from search as it seeks to change the perception that it's a social network. "People are there to plan their future. They are looking for really useful ads that will help them do that," Silbermann said.

The Wall Street Journal (tiered subscription model) (9/29)

Snapchat taps millions of users for news videos

(Lionel Bonaventure/Getty Images)

Snapchat is drawing on the eyewitness videos of its millions of users to generate news. Live Stories, a project introduced last year that focuses mainly on live events, now generates 15 million to 20 million views a day.

The Boston Globe (tiered subscription model) (9/29)

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Measurement Matters

Facebook received $34.68 in ad revenue per US user in 2014

Facebook received $10.03 in advertising revenue for each of its users worldwide last year, in comparison Twitter pulled in $5.48, according to an eMarketer study. In the US, Facebook averaged $34.68 in ad revenue per user and Twitter averaged $17.06.

Adweek (9/29)

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Social Shareable

Water on Mars? Twitter is on the case

(Getty Images/Getty Images)

NASA's discovery of water on the Red Planet triggered a tsunami of jokes online, many of them poking fun at humanity's ability to ruin planets. "Be careful with that water, Mars, or before you know it you'll be taking 3-minute showers and there won't be any more almonds," one user tweeted in reference to California's drought.

The Guardian (London) (9/28)

Editor's Note

Got something to say about social media? Say it on our blog

SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.

It never made any sense at all to limit tweets to 140 characters.

AuthorBee CEO Stephen Bradley, as quoted by Adweek

Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.