Twitter is opening its "buy now" button to all US businesses that use Shopify, Demandware or Bigcommerce products to run their e-commerce operations. "We have gone from testing this with hundreds of merchants to millions of merchants," says Nathan Hubbard, Twitter's head of commerce.
Young Chinese Web users increasingly are watching videos in "danmu," a bullet-screen format that peppers the display with snarky comments from previous users. That can be a valuable source of online engagement for brands with a thick skin, says Sharon Ho of BBDO Proximity. "You have to be very open-minded and accepting, not to focus on the positive or negative of what people say about you -- the key thing is they are talking about you," Ho says.
Mobile application Peeple is stirring up controversy by letting users post reviews of other individuals, without the subject's consent or ability to veto off-color comments. The concept is to "spread love and positivity," says co-founder Julia Cordray, but some say the service could encourage online bullying.
GoPro's marketing relies heavily on adrenaline-pumping first-person video clips produced by extreme sports stars. It's easy to recruit contributors, says human-flight specialist Neil Amonson, who attended a recent boot camp for the company's content producers. "What maybe separates us from some other people who do the same sports is, there's a certain element of -- I don't know if 'showmanship' is the right word, but we like to share," he says.
Animated GIF-like videos can now serve as Facebook profile photos. The social network also is enabling temporary profile photos that revert to the original photo after a set time. "It can be a visual status update to let your friends know what's going on in your life today, or it can be your statement of solidarity for a cause you feel strongly about," Facebook's Aigerim Shorman and Tony Hsieh wrote in a blog post.
Consumers are more likely to view older content from brands on YouTube than they are on Facebook, Visible Measures reports. Around 55% of the views of a brand's YouTube videos are of previously uploaded content, compared to 5% for Facebook. "YouTube is really search-oriented, and Facebook is really discovery-oriented," Visible Measures' Brian Shin said.
Tourists are getting a taste for Venezuela's kumache hot sauce, which is made from termites and ants. This video demonstrates the process of finding, catching and cooking up batches of the bugs.
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Keep a civil tongue.