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What Do Oprah and The BOJ Both Do That Can Make You $? Jan 31, 2016 by Geoff Bysshe President, MarketGauge.com | Hi Trader , Have Last Friday the stock and bond markets rocked higher on a surprise announcement from the Bank of Japan that it was cutting its benchmark interest rate to below zero. I have to admit I didn’t anticipate this move either, but perhaps we could have seen it coming with a little more attention to the charts. Tap here to read this week’s Market Outlook and see the chart that might have tipped us off that the BOJ would surprise the market again. Ironically this week also revealed that Oprah, like the BOJ may become somewhat predictable. It seems Oprah has taken a page out of Carl Icon’s playbook on “timely stock price enhancement tactics”. As you’ll discover in this week’s Market Outlook commentary and charts, on Tuesday, Oprah tweeted that she’d lost 26 pounds using Weight Watchers despite the fact that she’s been eating bread every day. Oprah's tweet and the video it linked to, sent the stock (WTW) soaring, adding over $150 million in market value! It was a very effective use of social media marketing. But more interesting than the tweet (worth about $5.6 million per pound lost) was Oprah’s timing! Tap here to see what the BOJ and Oprah have in common as illustrated by charts like the one of Weight Watchers (WTW) below. The points labeled #1 through #4 are all explained in this week's article. Plus, This week’s Market Outlook video will walk you through the 4 markets and 6 indicators you should be watching to stay on top of the market right now! Get it all here. Best wishes for your trading, Geoff Bysshe President MarketGauge.com @marketgauge | |
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