McDonald's Ties Sales to Digital Strategy; Coors's Musical Sidewalk Experience; Bud Goes Comedic for Super Bowl

Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version January 29, 2016 Content Marketing 2016 Crystal Ball A look into the content marketing crystal ball reveals an infographic that outlines the 2016 predictions offered up by a host of content experts. More…   SPONSORED BY: With Multivariate Testing in MailChimp Pro Say goodbye to guesswork and hello to money. In a First, McDonald’s Ties Sales to its App When McDonald’s launched its McDonald's Mobile app last summer, it hoped for downloads. What it found was that it could tie its digital strategy to restaurant sales. More…   SPONSORED BY: Tongal Whitepaper: Millennials Decoded! Learn how Lenovo® clicks with the demographic that came to stay! Bud Starts the Super Bowl Party with Schumer and Rogen Budweiser is kicking off its Super Bowl campaign with a zany ad featuring comedic duo Amy Schumer and Seth Rogen—the faces of The Bud Light Party. More… The Stress Over 2nd Year Super Bowl Ads Alvaro Luque, the president of Avocados from Mexico, is bracing for the organization's second Super Bowl spot to air Feb. 7. More…   SPONSORED BY: On Campus College student brand ambassadors are the new media moguls. Get the report here! Come on ... Show Us Your Stuff! Enter the 2016 PRO Awards Get the recognition for you deserve for your outstanding promotional marketing campaigns—enter the 2016 PRO Awards today! More… Coors Light’s Musical Sidewalk Experience Coors Light is delivering playlists—developed by neighborhood preferences—to New York City via branded kiosks. More…   SPONSORED BY: Out of the Fog, Into the Cloud What does marketing in the cloud really mean to marketers on a day-to-day basis. Read this special report to find out.   Job Opportunities Marketing Manager - Communications, Media & High Tech (Pacific) Accenture, San Francisco, CA Product Marketing Manager - Dell Blueprints Dell, Inc., Round Rock, TX Analyst Relations and Customer Marketing Manager - Dell Boomi Dell, Inc., San Francisco, CA Inbound Content Marketing Manager Taylor Guitars, el cajon, CA Membership Marketing Manager Cruise Lines International Association, Washington, DC Marketing Manager East Coast News Corp, hightstown, NJ   Related Content Five Ways Marketing Can Drive Higher Online Commerce In this paper, we’ll examine what best-in-class companies are doing to deliver more consistent experiences that drive commerce revenue and more consistent customer experiences across marketing channels. Making the Shift: How Great Marketers Are Changing Their Focus From the Campaign to the Customer In order to appeal today’s empowered audiences, you have to deliver highly personalized marketing experiences that respond to their needs and behavior. Read this report for actionable insight into customer-centric marketing.   The Chief Marketer Network Source Directory Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Agencies Content Marketing Customer Loyalty |CRM Data Svcs & Software Digital Marketing Direct Mail Email Event Marketing Fulfillment Mobile Marketing Premiums & Incentives Printers Retail Marketing Social Marketing Games & Contests Teleservices Subscribe | Visit CM | Jobs | Resource Directory | E-Letters Editorial: Chief Marketer Editorial | Advertising: Chief Marketer Sales & Marketing Chief Marketer | 10 Norden Place, Norwalk, CT 06855 © 2016, Access Intelligence. This message was sent to ignoble.experiment@arconati.us You are currently signed up to receive messages from Chief Marketer Chief Marketer • Access Intelligence LLC • 9211 Corporate Boulevard, 4th Floor, Rockville, MD 20850 Update my preferences | Unsubscribe If you need additional assistance, please contact our customer service team at: 1-888-707-5814 | clientservices@accessintel.com.