| Business Solutions Newsletter | February 04, 2016 | View web version here. |  | | | | ISVs Have New Events Just For Them | | By Mike Monocello, editor in chief |  | If you have your own software company, you know this can be a great way to differentiate your offering from competitors that don't provide their own software. However, software development isn't all upside. There are plenty of challenges, with many being unique to developers alone. We've attempted to address these unique pain points by featuring ISV-focused articles each month in the magazine and online. We decided that we could do more for ISVs. | |  | | Looking for an affordable, award-winning marketing team to help you drive business in the channel? Call BlueStar's VARCOM team today! VARCOM specialists can help you execute a complete drip marketing campaign that features the latest in-bound, Web, app, social, interactive marketing toolsets, and more. Call Jason Firment at 800-354-9776 #4230 today! | | | 5 Strategies To Market Your Business | | In today’s changing society, finding new ways to extend your reach and market your business can be a daunting task. The question of which activities are best to focus on and how best to allocate your marketing budget depends heavily on the types of contacts you wish to reach and how much capacity you have to devote to activities such as social marketing. | | Things To Consider When Using Smartphones For Data Capture | | Purpose-built scanners and mobile computers with integrated imagers deliver fast, accurate scanning. | | BlueStar Introduces New Hybrid SaaS | | This unique subscription program changes the game for value-added resellers. | | A Revolutionary Interactive Digital Signage Platform | | Built for retail and the love of shopping, Elo Interactive signage engages shoppers in-store and connects them with online campaigns to deliver uniquely connected shopping experiences. | | EMV Is Here: Unprepared VARs Could Lose Customers | | EMV is still not where it needs to be in the United States, even with the liability shift in place. However, being slow to deploy an EMV-ready solution can lead to quite a few problems down the road. | | Raising Capital Advice For ISVs — On-Demand Webinar | | Business Solutions interviewed a panel of ISVs who have successfully raised capital for their companies. They discussed different avenues for raising capital, best practices, lessons they've learned from the process, and next steps for ISVs looking to grow their companies. | | The Enterprise OS Landscape Is Changing Drastically | | It should come as no surprise that 15 million mobile computers have been sold and deployed since 2010. But would you believe that 99 percent of those are on an operating system that will no longer be supported by 2020? That means twelve billion dollars worth of mobile computers will need to be refreshed over the next four years! To meet this growing need, Zebra Technologies has launched a comprehensive set of software application services that offers end-to-end help on IT issues like modernizing legacy applications to support the latest mobile operating systems and developing next generation mobility strategies. | | Why Would Your Retail IT Clients Choose Solutions-as-a-Service? | | Transitioning to the recurring revenue business model is the focus of more attention among retail IT VARs — but will your IT customers also be interested in making the transition? | | The Industry's Smallest & Lightest Mobile Printer | | View the industry's smallest and lightest mobile printer. | | 5 Common Marketing Mistakes VARs Make | | Marketing mistakes can cost your bar code company time, money, and customers. Find out how to avoid these common pitfalls. | | | ISV IQ Live!: Exclusive FREE Education & Networking Event For ISV Executives |  | | February 24, 2016 | Santa Ana, CA
Learn how to distribute your software more widely through expert discussions about raising capital, partnering, and ISV marketing. ISV IQ Live! is not a hackathon, and you won't be doing any coding at our conference. Instead, you'll spend a day learning from and networking with forward-thinking, growth-oriented software executives. | | | Connect With Business Solutions: |    | |  | Ensure our newsletter reaches your inbox by following these whitelist instructions.
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