A customer relationship management (CRM) system is a critical tool for any organization looking to build extraordinary customer relationships. However, if the CRM is only deployed to a single department, and not automating and optimizing end-to-end customer facing processes, the full value of CRM may not be achieved. So, how can your organization put its CRM initiative into overdrive and see a wide variety of benefits? Read this white paper to learn six ways an advanced approach to CRM can help boost your marketing, sales and service effectiveness.
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