This month, we have something BIG. Not another trend – but a compact download of the idea that has fueled every trend we've ever published.
In fact, it's the idea that's at the heart of our entire worldview.
This month's Trend Briefing is an exclusive preview of our new book, Trend-Driven Innovation: the end-to-end guide to our trend methodology. That means spotting trends, using them to create winning innovations, and encoding a trend culture in your organization.
We're giving away the idea that sits at the book’s foundation for free. So, get ready to learn the counter-intuitive secret to truly actionable foresight: stop watching customers and start watching businesses!
No comments:
Post a Comment
Keep a civil tongue.