After a period of scaling back, Facebook's LiveRail programmatic video ad exchange business is shutting down, a source said. However, the brand will remain as a possible nameplate for new Facebook ad tech products for selling video ads, according to the source.
Whisper averages 40,000 responses and 2.5 million impressions per Facebook post, many times more than Facebook posts by Pinterest and Twitter. Its recipe for success? A data-driven approach that determines what kind of content is likely to play well on a particular day or at a particular time.
HBO show "Veep" has featured Twitter mishaps as major plot elements this season, and the show's creators have re-created on-screen happenings on Twitter in real time. "[W]hile many shows often crossover with their characters on social media, few tie everything together to create such a cohesive world for fans to play in," writes Jackie Strause.
Twitter's reported plans to nix its buy button feature do not spell the demise of social commerce, Natalie Gagliordi writes. Social paths to purchase are clearer on visual networks such as Pinterest, which research shows has driven 93% of its users to make a purchase.
Twentieth Television is partnering with data-science company 4C to identify which brands are likely to get a boost from social media integration and promotions linked to specific shows. "We can measure [engagement] in real time but more importantly, over time, to see if it was a sustained lift," 4C Chief Marketing Officer Aaron Goldman says.
Golfers at Florida's Buffalo Creek Golf Course have shot footage of a large alligator strolling the green. The lumbering beast moved slowly and did not present a threat, an eyewitness says.
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