Facebook is exploring the potential of sharing revenue with content creators to spur growth. Meanwhile, Instagram has launched features that let smaller brands boost ad revenue.
Most people are going to spend their time with only seven smartphone apps, says Jon Lax, director of product design at Facebook. "If you're a company and you are building an app, you really have to ask yourself: How can you be one of the seven?" he says. "Statistically speaking, there are a few million apps in the app store, and they can't all be in your seven."
Don't be antisocial on social media by using it as a medium for hard selling, but instead build relationships and nurture leads, Oren Smilansky writes. Business-to-business marketers should lead by example by providing engaging, relevant content for salespeople to initiate conversations with prospects.
Disney Interactive Media has created a social following of 1.15 billion across networks and sees an average of 325 million views each month. The company has built a creative team that works in a fast-paced environment where ideas conceived in the morning can be put into place in the afternoon. "Really our goal is to win the Internet every day," DI Media's Dan Reynolds said.
Facebook has unveiled 1,500 new emojis for Messenger to make the range more diverse. New icons include red-headed characters, female authority figures such as police officers or doctors, and the ability to customize skin color.
PopSugar increased its Snapchat following in April, receiving 19.5 million views without being one of the platform's Discover partners and therefore without advertising revenue. PopSugar is seeking to generate branded content on Snapchat, but this could be a violation of the platform's terms of service.
Jupiter's Great Red Spot has been raging for at least 400 years and still holds many mysteries. A space probe aims to reveal some of the secrets, such as what drives the spot, what lies beneath it and why it appears to be shrinking.
The reality is in this shift to mobile ... one of the challenges that it presents, especially for small business, is they're never going to be able to create a native mobile app.
Jon Lax, director of product design at Facebook, as quoted by Mashable
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