As a small business, your marketing will only be as successful as your branding elements. These visual representations of your business (found on your logo, website, social media, business cards, and so on) communicate vital information about your business and also boost customer recognition of your company. Since branding your biz is such an important area of small business success, I recently interviewed an expert on the topic – Pam Webber, the Chief Marketing Officer at 99designs.
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