This site is an experiment in sharing news and content. Almost everything here came from email newsletters.
Pages
▼
2016/07/29
Facebook signs Olympics content deal with NBC
Facebook signs Olympics content deal with NBC | Why mobile-focused advertisers should choose Snapchat | Nonsponsors of Olympics told to stop using Games-related hashtags
Created for ignoble.experiment@arconati.us | Web Version
Facebook is following in Snapchat's footsteps by signing a deal with NBC to publish 20 highlights from the Olympics and a two-minute roundup program with exclusive content each day during the event. The highlights will also be available on Instagram, and the network will live-stream athlete interviews on Facebook Live.
Getting Ahead of Generation Z Generation Z is now the largest generation. In our latest piece, Koupon Media discusses the first wave of digital natives. Who they are, what they are looking for, where they are looking for their next buy, and why they engage with a completely new kind of brand marketing.
Snapchat's recently launched application programming interface makes the platform even more enticing for advertisers with greater targeting capabilities and analytics. Content on the platform overtakes the entire mobile screen, which gives advertisers a greater chance of engaging with consumers on the go.
4 ways to look at influencer marketing differently The rules have changed. More than ever, your brand lies in the hands of your community, influencers, and customers. And building the right relationships doesn't mean investing in advertisements or sponsorships, it takes looking at influence in an entirely new and different way. Download the eBook.
The US Olympic Committee told marketers who aren't official sponsors of the Games that they are not allowed to use hashtags relating to the Olympics, including its trademarked #Rio2016 or #TeamUSA, on social media. However, Santa Clara University law professor Eric Goldman is dubious about whether the demand would be legally enforceable.
Facebook is reportedly spending $4.4 million to entice athletes, sports teams and leagues to create content for its live-streaming platform. Soccer is a particular focus, with FC Barcelona and Real Madrid said to be receiving the biggest checks, followed by the World Surf League.
Ready to deliver video to the inbox? Globoforce, a leading provider of social recognition solutions, approached SmartBrief to promote the WorkHuman 2016 conference to business and HR leaders. Find out how SmartBrief's new Video-Text Ad made their campaign so successful, and how you can leverage these high-performing ads for your next campaign. Download the case study.
Facebook CEO Mark Zuckerberg announced the company's intention to enter the search advertising world. Facebook is focused on making search more relevant for businesses before introducing ads, with Messenger likely to be part of the plans.
Online retailers are seeing a big uptick in return on investment for Facebook ad spending, according to a Nanigans report. Average ROI increased 75% in the second quarter compared with Q2 of 2015, while ad spend on Facebook jumped 200%.
Scientists have discovered a mysterious purple blob -- some describe it as a disco ball, an unhatched Pokemon or a sparkly Christmas ornament -- in a canyon thousands of feet below the ocean's surface. The unidentified globe might be a sea slug, researchers say.
Aubry Parks-Fried, senior manager of digital innovations, social and native at Centro, writing for Adweek
Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
No comments:
Post a Comment
Keep a civil tongue.