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2016/08/31

[Smart Hustle] How to Recruit Top Talent, Recover From Security Threats and Develop a Brand People LOVE to Talk About

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Smart Hustle Magazine
Hello Smart Hustlers!
 
In this week's Smart Hustle Magazine newsletter, we are sharing some great information including How to Recruit Top Talent at Your Small Business and tips from Norman Guadagno of Carbonite on How to Prevent and Recover from Security Threats. We're also sharing How to Develop a Brand People LOVE to Talk about - and essential for every small business!
 
If you haven't already, check out the 11th Annual Smart Hustle Small Business Conference, which is coming to NYC in October 2016! We've got a great lineup of speakers and a full day of learning, networking and FUN!
 
- Ramon Ray, Smart Hustle Magazine Publisher
 
 
Top Talent - Ramon Ray Advice

Most U.S. businesses operate with a very small number of employees. In fact, if you add non-employer businesses with employer firms, you find that 97.9 percent of U.S. businesses have less than 20 workers! This means that the average business is powered by an extremely small staff and still has a ton of work to do – a fact that makes recruiting top talent a number one priority.


 
Norman Guadagno  Carbonite
I recently chatted with Norman Guadagno, Senior Vice President of Marketing and Chief Evangelist at Carbonite, a cloud-based backup provider. He shared that the number of hijacks/ransoms has gone up over 300% in the last year. This has set him on a course to help teach companies how to protect their data. 

 
develop a brand
Businesses that fail are the ones that fail to spark an emotional connection with consumers. You can have the best product or service on the market but still fizzle out if you can’t elicit an impassioned response. What causes this fizzle is many different things, but mainly when businesses can't develop a brand with personality.

 
Smart Hustle Small Business Conference
 
Gene Marks
Are you a small business owner or entrepreneur? Are you worried about running your business efficiently? Well, you need to attend the 11th Annual Smart Hustle Small Business Conference on October 20th, 2016. One of the featured speakers is media pundit and author Gene Marks, an entrepreneur who understands how to manage a business and build an online brand. 

 
50 tech tools
Running and growing a small business is hard work and often done with limited funds and hands. Thankfully, there are literally thousands of tech tools available to help us manage almost every aspect of a business. From project and social media management to travel and finance, you know there's an app or program to help you streamline your business and become more efficient. But the problem with there being thousands of technology tools to choose from is figuring out which ones are worth using and if they'll really help your business.

 
Larry Kim WordStream
Larry Kim, the visionary leader and founder of WordStream, fully admits being a business owner isn't always what you expect. WordStream is one of the largest software companies in the world to focus on search engine marketing. The organization manages over a billion dollars a year in advertising, with approximately 10,000 clients worldwide.

 
Customer service team revenue machine
Too often, small business owners consider customer service to be a necessary but expensive part of their organization. Using the strategies in this post, convert your customer service team into a revenue-generating profit center.

 
 
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