Facebook is adding the option for its users to put Snapchat-esque filters on pictures taken through a camera feature now available through its app. Users can also share images and videos with friends and family for 24 hours before the content disappears.
Make a statement with the problems you choose to solve. If you are in the innovation business, the problems you decide to tackle will define you as a company. The secret to doing great things is staying focused on what matters most.
The Daily Beast works to drive traffic directly to its site instead of turning to Twitter, Facebook and other social media options because it wants an audience that specifically desires its brand. "We do not worship at the altar of the 'distributed' media or 'distributed' audience model," President Mike Dyer said.
Chipotle is expanding its TV and digital messaging to maximize brand value, JPMorgan Chase analyst John Ivankoe said. Online orders, new products and a Snapchat show are among the offerings Chipotle is using to boost its image.
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BuzzFeed-owned Tasty has mastered social video by almost every metric, with 2,000 recipe videos that reach 500 million people a month and nearly 1.8 billion views last month alone. BuzzFeed's drive to build Tasty's social stats has paid off, with almost 50% of the publisher's revenue coming from its Tasty brand.
Fossil's Q smartwatch features a selfie camera that will allow so-called "Instagram husbands" a reprieve from having to take pictures of their wives all day. That's the message of Fossil's social media campaign, which will be distributed via YouTube, Facebook, email and, of course, Instagram.
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Sponsored content contributed about two-thirds of LinkedIn's $175 million in marketing revenue during Q3. The site, which is being acquired by Microsoft, saw overall revenue jump 23% year-over-year to $960 million.
Instagram and Snapchat users are nearly split on which app they prefer, with Snapchat slightly ahead, a Survata survey of 13- to 34-year-olds for Adweek has found. More respondents recalled Instagram ads than recalled Snapchat ads.
NASA's Jet Propulsion Laboratory is taking pumpkin carving to a new level, with intricate creations including a pumpkin carousel, a pumpkin featuring a saw blade, and a pumpkin with a light switch.
Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
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