Mobile ads are driving Facebook's growth, accounting for 84% of the company's third-quarter ad revenue, and growth in video advertising helped it exceed analyst expectations. "Soon, we believe a camera will be the main way that we share," CEO Mark Zuckerberg said.
What forces drag down your business? When things at work just work, it's called "flow." And increasingly it's how your business flows that separates the high performers from the also-rans. But optimizing your workflow starts with knowing the obstacles — the "flow killers" — that commonly get in the way.
A company should have values that drive brand integrity and let customers form deep, long-lasting bonds, Stuart Dornfield writes. He contrasts Petco Animal Supplies' disconnect between physical and online operations with CVS Health's effective rebranding as tobacco-free.
Infographics should share information clearly, make good use of visuals, contain valuable data and have a well-designed flow. Be sure to include your website and social account information, and make it easy to share.
Five Best Practices for Content Marketing A basic concern for many marketers is developing content that's relevant and engaging. A new Executive eBrief from Noosh nets out the top 5 practices extracted from more than 175,000 projects around the globe. Download your copy of this quick and informative 5-minute read.
Activision Publishing is using Facebook Messenger to drum up buzz for the latest "Call of Duty" game, which is set in space. The company is using Facebook to offer guided tours of faraway locales in the video game.
Snapchat is rolling out additional ad types ahead of the holidays in a bid to attract new marketers to its platform. They include Snap to Unlock, available to partners that have met criteria including spending $750,000 in a single quarter, and holiday-themed Live Story packages, priced at up to $300,000.
According to data from the first half of the year, Google and Facebook accounted for all the growth in digital advertising over that period and a bit more. This suggests a mild shrinkage in the rest of the industry.
Cubs player Albert Almora (Jamie Squire/Getty Images)
Sports fans took to Twitter to celebrate -- and commiserate over -- the Chicago Cubs' nail-biting victory over the Cleveland Indians in Game 7 of the World Series.
Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
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