Social media was once thought of as a series of apps designed for youth to browse through photos, videos, and fun facts. Increasingly though, Instagram has become vital to the success of businesses. Some beauty, fitness, and lifestyle businesses actually only operate via Instagram, gaining visibility and tracking new customers exclusively through this platform. This popular social media outlet has become a marketing giant, giving niche businesses insightful data about their audience ever since Facebook acquired the company in 2012 for $1 billion. Distinguished by its unique filters, artistic niches, and high-end demographic, Instagram sets itself very much apart from its fellow platforms.
Let’s look at some key points as to how Instagram can benefit your business.
Gain valuable customer insights
Social media, and specifically Instagram, generates a shocking amount of data about a company’s customers and clients in real time. By analyzing metrics like engagement, hashtags, and e-commerce conversions, businesses can evaluate information that will allow them to make smarter business decisions. A recent Shopify report found that the average price tag for a sale referred from Instagram is $65, compared to $59 for Pinterest, $55 for Facebook, and $38 for Youtube. Businesses are able to hone in on target markets and gain an awareness of the average cost per conversion of each visitor that chooses to shop the products on the site.
Increase brand awareness
Your social media presence is vital to your online success as it makes it simple for your customers to find you and learn about you. A recent study conducted suggested that 53 percent of Americans who follow brands on social media are more loyal to those brands. What sets Instagram apart from other social media platforms is the ability to target audiences by keyword while hyperlinking keywords to products.
Target ads in real time
Scheduling and placing ads at certain times is an inexpensive method to promote your business and circulate content that you know will be viewed. Instagram is successful for businesses because it allows for powerful targeting options in order meet exactly who you want when you want. If you’re noticing more traffic during a certain time of the day, you can schedule posts and to go out when there will be the greatest number of eyes watching.
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