Liz Gottbrecht outlines how Snap's Spectacles will shape influencer content in the new year. First-person unboxing videos will increase, and brands will be able to draw audiences with exclusive content from celebrities and influencers.
Polaroid has been working with influencer platform Social Native since 2015, when the companies' first campaign reached 2.5 million Instagram users in three weeks. Campaigns have led to sales increases of up to 180%, while click-thru rates for efforts though Social Native have been as high as 5%.
Facebook is the most prevalent platform for people looking for online tribes, research from Brodeur Partners finds. The research revealed generational gaps, however, with millennials favoring networks such as Instagram, and boomers more apt to be found on Raptr and Playfire.
Red Interactive Agency's "Art With Edge" push for Crayola encouraged stressed students to relax during finals week with the brand's coloring books and share their efforts on social media. The campaign resulted in 4,000 more monthly Twitter engagements and a 614% week-over-week rise in interactions with tweets using the hashtag #ArtWithEdge.
The monopoly that Facebook and Google hold over digital advertising has led to a year of mergers from rivals trying to get a slice of the market, including AT&T's proposed purchase of Time Warner for $85 billion. Microsoft's acquisition of LinkedIn for $26.6 billion could see it take a dominant position in the digital advertising world.
Over 60% of music streaming is tied to "moods and moments" and done on mobile, according to a report from GroupM and Spotify. GroupM estimates that targeting ads to what actions consumers are engaging in -- whether they're in the shower or cooking dinner -- will account for $220 million in new ad revenue in the next few years.
New Year's resolutions are known for not being fulfilled, and researchers think they know why. Thinking about the future tends to cause our brains to minimize the obstacles we'll face and focus instead on desired outcomes, with more research needed on how to best overcome this problem.
In observance of the New Year's holiday, SmartBrief will not publish Monday. Publication will resume Tuesday.
If you're trying to find community, there's no better place than Facebook.
Jerry Johnson of Brodeur Partners, as quoted by PRWeek
Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
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