Facebook has broadened the capabilities of its Dynamic Ads to allow marketers to reach consumers showing an interest in their brand on any app or site that lets the platform monitor its audience. The move could enable brands to target audiences who have displayed purchase intent with a competitor.
Zulily is taking to social media to find the baby who will be the face of the retailer's next campaign. Followers can submit pictures of their babies to be considered for the campaign on Instagram, Facebook and Twitter using the hashtag #zulilycutie and tagging Zulily in their posts.
Social media influencers Manny Gutierrez and Shayla Mitchell will be leading Maybelline's new campaign for Big Shot mascara. Both are diverse picks, and Gutierrez will be the first male brand ambassador for the cosmetics company.
On Feb. 3, Twitter is closing its Dashboard app, which was designed to help marketers manage campaigns. The platform announced that it hopes to bring the "best features" from the app to the broader Twitter community.
Snapchat is trialing new features in its Stories and Discover video ads that enable brands to direct users from the spot to other apps and to gather information with auto-fill forms. The move could be seen as a response to compete directly with Facebook, which already offers both features.
Kantar Millward Brown's comprehensive global study of Generations X, Y and Z shows that those aged 16 to 19 (Gen Z) are more annoyed by some digital ad formats such as video, display and search ads. The research found that younger consumers are more amenable to mobile app rewards and skippable pre-roll spots and are more swayed by humorous advertising and good storytelling.
A firm that provides aquatic survival training is pitching its services as team-building exercises for employers. Among the tools the firm uses is a cockpit that can be submerged in water to simulate an aircraft crash.
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Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
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