Ben & Jerry's, Eddie Bauer and Canadian outdoor brand Arc'teryx announced they will not advertise on Facebook or Instagram during July in support of the "Stop the Hate for Profit" campaign started by civil rights groups including the Anti-Defamation League and NAACP. The North Face, REI and Patagonia have already joined the initiative, which was launched to urge Facebook to take action on disinformation and hate speech.
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Talkwalker recently dubbed Lego the most loved brand based on social listening research that revealed an overwhelming fan base and emotional consumer connections worldwide, writes Robert Klara. "The brand has shifted to the social age marvelously with engaging content across all platforms, using influencers and user-generated content and TV shows amongst other content delivery vehicles," said Todd Grossman, Talkwalker's CEO for the Americas.
Hardy Desai offers an evidence-based case for conducting blogger outreach to expand brand awareness via niche influencers. He provides a comprehensive guide that outlines types of outreach, how to discover influencers and useful tools, including an email outreach template.
Mohsin Ansari offers an in-depth guide to generating leads with a content plan that covers creative, curation and circulation. He recommends the use of visuals such as videos and infographics, explains how to target the right audience, and describes how to distribute content via influencers and niche social communities.
Are you struggling with the creative conundrum? It's a common creative challenge: You need more assets, yet you have fewer resources for your team. Read this eBook to learn how technology can help you address that challenge with a more efficient creative process—and also find out about 7 tips that can help drive adoption of your new processes.
Burger King, with MullenLowe US and Publicis Latvia's Andrey Tyukavkin, launched an "Autopilot Whopper" campaign that features footage from inside what appears to be a Tesla, showing the self-driving car mistaking one of the brand's signs for a stop sign. Copy reads, "Artificial intelligence knows what you crave," and the campaign encourages smart car drivers to share a photo or video of their vehicle using #autopilotwhopper and #freewhopper at a Burger King to be rewarded with a free Whopper.
Snap announced a slate of returning and original shows including "The Drop," a shoppable series showcasing limited-edition streetwear collaborations with celebrities and designers. The social platform also used its NewFronts presentation to tout new usage numbers, noting 100 million of its 229 million daily active users are from the US, and its reach includes 90% of 13 to 24-year-olds, which is more than Facebook, Instagram and Messenger combined for the demographic.
Instagram is making its shopping tools accessible to more creators that first meet the social platform's new "Commerce Eligibility Requirements." Criteria include demonstrating "trustworthiness" with an established account and a "sufficient" following, and being a representative of the brand selling the products or services.
Peyton Manker, an 18-year-old from Illinois, has gone viral for her entry into Duck Tape's 2020 Stuck at Prom contest, which is a pandemic-themed dress made from duct tape that took more than 400 hours to create. "I knew she was artistic, but I am amazed to see the results of her dress!" Peyton's mom Suzy wrote in a viral Facebook post.
Blogger outreach allows you to work with the top influencers in your niche to create and promote genuine authentic content, thus boosting your online trust and influence.
Hardy Desai, co-founder and director of Supple, writing for G2 Crowd
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