This site is an experiment in sharing news and content. Almost everything here came from email newsletters.
Pages
▼
2020/06/26
Dog goes viral for apology to his brother
Facebook ad boycott moves up a gear with Verizon | How to use Twitter to gain customers, insights | Gardening, self care, nostalgia among top Snapchat trends
Created for ignoble.experiment@arconati.us | Web Version
Verizon is the largest brand so far to announce it is pulling advertising off Facebook and Instagram in support of the "Stop the Hate for Profit" initiative and the move follows an open letter written to advertisers by the Anti-Defamation League urging them to join the boycott. Meanwhile, Facebook executives have been reaching out to advertisers to reassure them they're taking objections from civil rights groups seriously, but Facebook's Carolyn Everson also warned, "We do not make policy changes tied to revenue pressure."
Digital Payments: A Roadmap for the Future Join experts from Rapyd, Santander InnoVentures and Accenture for a webinar on June 30th as they discuss trends and technologies driving digital payment during and following the pandemic. Learn which factors to consider when upgrading or instituting online payment options, as well as opportunities to navigate recovery and expand both customer loyalty and revenue streams. Register now
Twitter can be a place to find new customers, insights and partnerships -- but only if it's used the right way, writes the Young Entrepreneur Council. Make sure content is specifically written for Twitter, research the right time to post for your audience and engage with thought leaders in your industry, council members recommend.
Snapchat released its latest trends report for the first half of 2020, which points to platform users' heightened interest in gardening and growing plants, self care and nostalgia for vinyl records and neighborhood ice cream trucks. Snapchatters are also discussing a variety of foods and flavors that coincide with the summer season.
To better optimize a sales funnel on Instagram, columnist Susan Wenograd explains how to best align it with each stage of a customer's journey. Her tips include designing it around user behavior, ensuring you have the right objective selected, and capitalizing on engagement audiences for effective remarketing on the platform.
How to supercharge creative team productivity It's a common creative challenge: You need more assets, yet you have fewer resources for your team. Read this eBook to learn how technology can help you address that challenge with a more efficient creative process—and also find out about 7 tips that can help drive adoption of your new processes.
Fast Horse created a "Seis-Foot Cooler" social campaign for Dos Equis that's inviting consumers to enter to win a 6-foot-long cooler designed for social distancing by submitting a receipt online of a recent purchase from the brand. A spot showcases the cooler and the push, running across Twitter, Instagram and Facebook, includes collaborations with nine influencers.
Domino's created a "Rain Check Registry" that people can use to cheer up couples whose weddings have been postponed due to the pandemic with gift packages, such as the "Virtual Bachelorette Party." Couples can register on a dedicated site with their Facebook or Google accounts and share their customized registry on social.
YouTube used customized, prerecorded videos to tout platform news during Brandcast, its annual NewFronts presentation, including an expanded programming lineup and a $100 million pledge to support Black creators. It also detailed offerings like:
YouTube Select, which enables brands to purchase spots alongside top-tier and "brand safe" programming,
Video Action Campaigns, which helps expand ad reach while targeting viewers, and
tests for 15-second, mobile multi-segment videos, to compete with TikTok.
An Instagram video that shows a dog saying sorry to his brother for eating his chew has attracted more than 96,000 likes. The clip shows Watson being told by his owner to apologize to Kiko and subsequently putting his paws around his brother's neck and hugging him.
No comments:
Post a Comment
Keep a civil tongue.