Twitter recently ran a job post seeking a software engineer for a subscription platform team dubbed Gryphon and called the service a "first" for the social media company. Twitter is keeping mum on any further details and has since eliminated references to Gryphon and the subscription platform from the post.
Content marketing can fail when business outcomes aren't linked to strategy or if the right foundations aren't laid for quality, data or operations, Lauren McMenemy writes. She explains how to avoid common pitfalls and create a plan that will deliver success.
David Madrid and Burger King used Twitch's donations feature to donate the exact amount of particular offers to gamers and tapped into the platform's personalized message feature so that a bot touted the brand's app and promotions during livestreams. Burger King says it's the first brand to use Twitch donations as an advertising vehicle and a video shows how gamers reacted to the activation.
Which brands target women in their social advertising? We took a deep dive into Facebook digital data to uncover the advertisers targeting female audiences in 2019 and 2020. Read more.
Killing the cookie will have significant impacts on the programmatic ecosystem. Here's how Google jumping on board will push the online advertising industry to innovate. Read the blog.
A multiyear audit conducted for Facebook reports that the platform has made progress with its housing and employment ad policies, voter suppression and algorithmic bias, but finds its approach to civil rights remains "too reactive and piecemeal." In response, Facebook Vice President Carolyn Everson emailed advertisers, noting, "These findings have helped us learn a lot throughout the years about what we can do better." Facebook also announced its creating a new management position to develop the company's civil rights accountability efforts, among other actions.
To get the most data about Instagram Stories ads, marketers should analyze campaigns on the desktop -- not the app -- version of Facebook Ads Manager, writes digital marketer Susan Wenograd. She notes which metrics are important and where to find them.
Some 56% and 53% of marketers say the pandemic prompted them to create more social and thought leadership content, respectively, while 47% said the crisis spurred them to adopt a more emotive tone, per LinkedIn and Vision Critical. The research also reveals the top channels marketers pivoted toward during the pandemic are webinars, organic social and digital video.
Mark Nardone describes how to measure the success of employee advocacy. He explains how and why marketers should track social media engagement, lead generation, customer and employee retention, brand purpose and efficiency savings.
An Instagram video of golden retriever Barley comforting his soft toy puppy has attracted more than 146,000 views. The clip shows the pair wearing cones as Barley recovers from surgery and the retriever licking the soft toy's nose.
Encouraging your employees to share your content across their social channels will drive brand awareness and can increase your following and clickthrough rates if the audience is aligned.
Mark Nardone, executive vice president at PAN Communications, writing for MarketingProfs
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