TikTok has filed a lawsuit in federal court challenging President Donald Trump's executive order banning the Chinese app in the US over data privacy and national security concerns unless it sells its US operations. TikTok has had talks with Oracle, Microsoft and Twitter, but any negotiations likely could not be completed by Trump's 90-day deadline, and the suit is seen as an attempt to buy time.
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Research indicates that within two years, video will account for 82% of all content as the coronavirus pandemic has accelerated a consumer shift to online content and marketers meet them there to educate, entertain and sell, writes Daniel Glickman. He suggests keeping production budgets low by using stock footage, focusing on authenticity and brand humanization and livestreaming.
This Social Media Today infographic sums up key tips from Facebook's creative team on how to boost stories and video ad engagement. The tips include encouraging marketers to add lightweight motion to static promotions and enhancing stories with sound and stickers.
Tagging helps Instagram post gain visibility but there are a number of ways to do it. Social media trainer Jenn Herman offers tips using different types of tags and when to use mentions.
Report: The 13 TCMA Providers That Matter Most Selecting the best through-channel marketing automation solution for your business is not an easy task. In this report, Forrester Research breaks down the capabilities that enable complex cross-channel engagement strategies, based on an evaluation of the most significant TCMA vendors against 24 key criteria. Read Now
Lay's is inviting consumers on social media to share which country they'd most like to visit for the chance to win potato chips only sold in those destinations, such as Mexico's lime and sea salt or Germany's beer and bratwurst. The "Lay's Flavor Trip" campaign targets a young social audience and is part of the brand's wider efforts to create a buzz by encouraging consumers to experiment with different tastes, Robert Williams writes.
Ad-Supported Streaming Continues to Climb As consumers spend more time at home, video streaming is increasing. While SVOD accounts for the majority of streaming, the time Americans are spending with ad-supported video (AVOD) continues to grow. Download the report to understand the end-to-end streaming universe as it continues to evolve.
Facebook is appealing to e-commerce marketers with its Shops feature and Dynamic Ads and is reportedly bolstering its in-house payment, commerce and sales teams, writes Seb Joseph. Brands are increasing their reliance on the platform as a tool to glean data and generate sales as evidenced by the platform's ability to maintain direct response advertisers, even amid the recent boycott.
Is your brand ready for the return of sports? Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. Learn more.
This infographic from Facebook IQ outlines insights about "Glocal Community" -- one of the key pandemic trends reported by the platform. Insights include 42% of Americans are active in online local communities, Facebook Live broadcasts on Pages doubled in June from the same time in 2019, and local Facebook Group memberships increased 3.3 times between February and May.
A quirky TikTok video from Chipotle, with Day One Agency, which shows how the chain's white rice is made has attracted 7.4 million views and 1.6 million likes. Chipotle's Tressie Lieberman talks about the success of the video, saying, "Integrating unexpected twists, like the distorted singing narration in the white-rice video, helps the video resonate specifically with TikTok users."
Hashtags have long been recognized as the popular way to get exposure on Instagram but there are several other tagging options available to grow your followers and build your account.
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