COVID Effect – Navigating the New Trial Mentality

This is a paid advertisement for SmartBrief readers. The content does not necessarily reflect the view of SmartBrief or its Association partners. Navigating the New Trial Mentality Consumers have encountered many dramatic shifts since the pandemic onset—changes that have caused them to try new brands and categories at remarkable rates. As we settle into this new normal, will these new behaviors have staying power for categories and brands? Or will ping-ponging between brands and categories become the norm? How can marketers and manufacturers keep new shoppers or lure back those who’ve lapsed? Utilizing consumer panel data, we looked at factors driving a new trial mentality, how shopping behavior changed as a result and lasting implications for marketers. blue chip bluechipww.com   About this email: SmartBrief will occasionally send emails from our business partners promoting products and services likely to be of interest to our readers. The content of these messages does not necessarily reflect the view of SmartBrief or its association partners. Unsubscribe   |     Privacy policy SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004