Sue Cahaly outlines four image trends in content marketing to help marketers connect with audiences during the pandemic. The article offers advice on the visual themes of sustainability, "honest imperfection," "wonder, wander, and wellness," and "tech and togetherness."
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Research indicates that the majority of people believe product or service explainer videos play a role in making a buying decision, writes Osama Khabab. He offers tips for creating a compelling explainer video and urges executives to focus first "on building a personal connection with the audience."
MediaMonks' Eric Shamlin suggests four ways marketers can create original content that stands out and fosters trust, including engaging with audiences on topics trending in popular culture and choosing the right format and platform for storytelling. Entertain, be relevant and be useful, he advises.
Forward-thinking marketers who want to maximize their digital efforts as the economy begins to reopen should consider long-term strategies such as predictive analytics to revise sales estimates, reevaluating marketing strategies to serve current consumer needs and using advanced chatbots to enhance the customer experience, writes HGS' Andrew Kokes. Brands have "an opportunity to evolve by creating a digital experience that pairs a customer service mentality with the tools and technologies customers need," he writes.
Ad-Supported Streaming Continues to Climb As consumers spend more time at home, video streaming is increasing. While SVOD accounts for the majority of streaming, the time Americans are spending with ad-supported video (AVOD) continues to grow. Download the report to understand the end-to-end streaming universe as it continues to evolve.
Translation touted HBO's "Lovecraft Country" with branded kits sent to influencers that featured show-inspired items created by Black-owned businesses. "Our goal was to share our kit and subsequent screening experience with influencers, who among other characteristics, are blerds (Black nerds) and are passionate about Black storytelling," says Jackie Gagne of HBO's parent company WarnerMedia.
Since TikTok was built for rapid consumption of entertaining video content, it's the perfect breeding ground for influencers. However, before you dive in, it's important that you're not only familiar with the unique ways TikTok operates, but that you understand how partnering with TikTok creators is very different than traditional influencer marketing. Read more
Influencer marketing campaigns don't need to be put on hold because of COVID-19. We're seeing record efficiencies for those campaigns we've modified and continued to run. If you're looking for ways to move forward with your influencer programs, here are five best practices we recommend you follow based on our successful experiences.
Mobile ad exchange Kargo is acquiring adtech firm Rhombus and plans to integrate its social article embed technology into its exchange and rename the offering Social Canvas. The technology enables brands to embed tweets or Instagram posts into content with targeting capabilities across 19 social platforms with programmatic advertising capabilities.
Facebook says it won't try to collect Apple users' identifier for advertisers data, which will be restricted in the forthcoming iOS 14, and warns businesses that the move "may render Audience Network so ineffective ... that it may not make sense to offer it on iOS 14 in the future," according to a company blog post. Facebook says that while its own advertising will be less affected, it is working on alternate monetization products and encouraging businesses to create ad accounts for app-install ad campaigns for Apple iOS 14 users.
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A video tweeted by the Newfoundland Growlers that shows a young lady's surprise as a whale jumps out of the water near her boat has attracted 2.2 million views. The clip prompted other Twitter users to share their own whale sightings.
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Seeking out visual communications trends and following the data can help your brand exude empathy, display awareness, and promote trust at a time when audiences are longing for understanding.
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