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2020/08/31
Report: Marketing tones shift during the pandemic
Opinion: Social VR poses new opportunities for brands | How to create content your audience will want | Report: Marketing tones shift during the pandemic
Created for ignoble.experiment@arconati.us | Web Version
Facebook's Horizon recently joined a legion of social virtual reality apps that are gaining favor among sheltering consumers seeking online interactions to gather, play and create, writes Cathy Hackl. She predicts brands will gravitate toward these platforms and interact with consumers in more natural ways than social media ads through efforts such as branded games and virtually trying new products, and "the metaverse is coming, and it's a very big deal."
The e-commerce solution you need. With ExpertVoice E-commerce Advocacy, you can effortlessly curate helpful, high-quality reviews from true product experts and deploy them on your e-commerce pages so your online shoppers can buy with confidence and keep coming back.
To help create consistently high quality content, Darcy Schuller reminds content marketers to keep their creations creative, relevant, authentic, valuable and engaging. As the amount of available content has surpassed a consumable amount for audiences, it's important for marketers to make content that their audiences will want, she writes.
Nearly 80% of brands are adjusting the tone of their messaging and positioning, according to the 2020 Content Fitness Report, as customers demand compassion and empathy. Meanwhile, many marketers are replacing numbers and data with transparency and purpose, as they address customer concerns during the crisis, according to an infographic from Pan Communications.
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Ad-Supported Streaming Continues to Climb As consumers spend more time at home, video streaming is increasing. While SVOD accounts for the majority of streaming, the time Americans are spending with ad-supported video (AVOD) continues to grow. Download the report to understand the end-to-end streaming universe as it continues to evolve.
Savvy hotel revenue managers and marketing managers are preparing for the increase in demand that will eventually come. They know that being prepared will be key to driving occupancy and keeping ADR steady. Make a plan now for how you will let people know that you are open for business and stand out from the crowd. Read the blog post to get started.
While DMOs are leading strategic conversations, hotels are pooling their dollars for high-impact, reduced cost marketing. Listen in on the conversations that experts are having and learn how Expedia Group data is helping industry leaders plan their recoveries. Access the latest, on-demand webinars.
During the pandemic, Hilton Hotels has doubled down on its digital channels, integrating all of them under Noha Abdalla, vice president of digital content. The company has that found using Pinterest is an effective way to engage in a conversation with consumers, with Abdalla saying, "Hilton wants to be there as people are dreaming and thinking about that next trip."
Is your brand ready for the return of sports? Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. Learn more.
Facebook has begun testing a new feature that is designed to boost subscriber engagement and content distribution by allowing news publisher subscribers to link their account and access paywalled articles without repeatedly signing in. "The goal is to help publishers deepen their relationships with subscribers, and to provide a better news consumption experience," says Facebook on the new feature.
TikTok denies reports that Centricus Asset Management and U.S. app Triller had offered $20 billion for the video streaming app's operations in the US, India, Australia and New Zealand. Microsoft and Oracle also are interested in the company, which is being forced to sell its US operations ahead of a US ban because of national security concerns.
Driving customer engagement with B2B commerce With restrictions on physical meetings, B2B Commerce sales teams are forced to rethink how they engage with customers and conduct transactions remotely. Clients are looking to upgrade their tools and add new capabilities to empower their B2B Commerce sales teams to interact differently with their customers. Learn more in this webinar on Sept 10, 2 PM ET.
A Lippe Taylor study shows that, while 86.5% of Facebook users visit the site daily or more often, only 6.8% always trust the content, 46.2% usually believe it and 38.6% rarely trust it. Only 5.1% of brand advertisers always trust other Facebook marketers, 38.6% rarely trust them and 7.4% assume they're untrustworthy.
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After Chadwick Boseman's family confirmed his passing over the weekend, high praise and tributes have been shared by co-stars, politicians and other celebrities. "All I have to say is the tragedies amassing this year have only been made more profound by the loss of #ChadwickBoseman," tweeted fellow Marvel actor Mark Ruffalo.
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