TikTok executives say they'll keep the Chinese-owned app operational past President Donald Trump's Sept. 20 US ban and are planning to counter the action with a lawsuit contending the social platform was denied "due process." Meanwhile, Reuters sources say investors in TikTok owner ByteDance are exploring using their stakes to finance an offer for the short-form video app.
Marketing technology reimagined. With tools that lessen the burden of repetitive tasks and connect all aspects of your marketing in one place, we free you up to spend more time doing what really matters. Thinking bigger, and being a marketer.
Sponsored influencer content grew 21% from March to July across Twitter, Instagram and Facebook, and engagement with such posts doubled, reaching 57.2 million actions, per Shareablee. Jack Neff looks at how some brands are navigating influencer marketing during the pandemic and amid platform boycotts, including Clorox's collaborations with YouTube's The Try Guys.
Rose de Fremery explains how and when to use six different content formats, such as using blog posts and articles to raise brand awareness and webinars, e-books and white papers to generate leads. Boost engagement and customer experience with video, use infographics to communicate complex data and target on-the-go prospects with podcasts, she writes.
Businesses stifled by closures are increasingly using Facebook Live events to engage with consumers. Michael Kling highlights tips offered by Facebook Live's Colyn Montgomery on ways to maximize the platform in terms of planning, promotions, cross-posting and music rights.
Report: The 13 TCMA Providers That Matter Most Selecting the best through-channel marketing automation solution for your business is not an easy task. In this report, Forrester Research breaks down the capabilities that enable complex cross-channel engagement strategies, based on an evaluation of the most significant TCMA vendors against 24 key criteria. Read Now
Ad-Supported Streaming Continues to Climb As consumers spend more time at home, video streaming is increasing. While SVOD accounts for the majority of streaming, the time Americans are spending with ad-supported video (AVOD) continues to grow. Download the report to understand the end-to-end streaming universe as it continues to evolve.
Honda and its luxury Acura division are celebrating motor sports across their social channels, with Honda's Twitter account giving fans personalized virtual fire suits with their choice of name, color and number that can be shared across social. Social videos include Honda IndyCar drivers trying to replicate the sounds of their engines, footage of race cars and clips featuring various racing engines.
Unite Remote and Onsite Teams The new ClickShare Conference connects wirelessly to your video conferencing equipment and meeting room display for more immersive and engaging meetings. In less than 7 seconds, your team is all connected and ready to collaborate. Absolutely no one makes conferencing easier or more intuitive. Great things happen when people click.
Facebook released insights regarding five pandemic trends -- "Safer Shopping," "Mindful Wellness," "Glocal Community," "Gen Z's Regeneration" and "Connected Convenience." This infographic displays key findings related to "Safer Shopping," such as 71% of Americans shopping in stores say they prioritize safety when deciding where to shop and half of all shoppers say they're eager to return to in-store shopping.
Michael Marchese provides a guide to measuring business-to-business content performance, outlining which metrics should be used to track awareness, engagement and conversions. He also outlines a formula for calculating return on investment and recommends measurement tools, such as Twitter Analytics and Google Trends.
Georgia high-school teachers Audrianna Williams and Callie Evans created their own version of viral TikTok hit "Whats Poppin" by Jack Harlow. The pair co-wrote and star in the video, which welcomes back students to virtual learning and has attracted 6.4 million Twitter views.
No comments:
Post a Comment
Keep a civil tongue.