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2020/09/23
Brands, influencers slow to warm up to Instagram's Reels
Major social platforms come to terms on hate speech | Infographic: How to connect with Gen Z | Brands, influencers slow to warm up to Instagram's Reels
Created for ignoble.experiment@arconati.us | Web Version
After 15 months of talks, Facebook, Twitter and YouTube have hashed out an agreement to establish standard definitions of hate speech and other harmful content and to establish monitoring and reporting protocols. The agreement was worked out with the Global Alliance for Responsible Media, which is supported by platforms, brands, agencies and trade groups.
Marketing technology reimagined. With tools that lessen the burden of repetitive tasks and connect all aspects of your marketing in one place, we free you up to spend more time doing what really matters. Thinking bigger, and being a marketer.
This infographic from Facebook IQ offers insights into the behaviors and preferences of Generation Z during the pandemic and advises marketers how to engage with them. Connecting with Gen Z via their communities on social, showing how your brand shares their values and making shopping and e-commerce convenient are among the tips.
Instagram Reels' short-form video platform recently launched as a TikTok competitor, but Sensor Tower notes US installations for the app have remained steady at 4.7 million total for both the periods of June 24 through Aug. 4 and Aug. 5 through Sept. 15. Influencers contend the social platform lacks desired "bells and whistles" and are typically cross-posting TikTok content, while a Pivotal Research study found 61% of agencies and advertisers don't yet think Reels is a viable TikTok competitor.
Business-to-business marketers can follow this 12-step guide from Accenture Interactive's Jason Michaels to drive demand and engagement for virtual events. Michaels recommends combining live and on-demand content, providing content that can be easily shared by attendees on social and incorporating physical, tactile experiences via mailed conference kits.
Droga5 New York created a push for Facebook that the platform is calling the "largest voting information campaign in US history" and features a fast-paced 60-second "More Questions, More Answers" anthem spot that guides viewers through the registration process. The campaign includes notifications across Facebook, Messenger and Instagram directing users to relevant voting resources, a one-hour Vote-A-Thon hosted by actress and YouTube star Liza Koshy, and live roundtables and events with community leaders and Facebook executives.
Influencer marketing campaigns don't need to be put on hold because of COVID-19. We're seeing record efficiencies for those campaigns we've modified and continued to run. If you're looking for ways to move forward with your influencer programs, here are five best practices we recommend you follow based on our successful experiences.
With recent changes in consumer purchase behavior, should brands pursue in-store influencer marketing programs or focus on online shopping experiences? Here's an overview of the current consumer landscape and how your brand can optimize your influencer programs to drive sales.
Facebook is eliminating restrictions on ads with more than 20% text in the main image. The social platform is continuing to encourage brands to refrain from text-heavy promotions, though, as the ads that are lighter on text tend to perform better, writes Andrew Hutchinson.
State-run China Daily ran an opinion piece today that called the proposed sale of a percentage of TikTok assets to Oracle Corp. and Walmart a "dirty" and "unfair" deal based on "bullying and extortion." The Chinese government would have to sign off on terms of the agreement before it could be finalized.
Researchers attached cameras to orcas off the coast of the Pacific Northwest to study their habits and determine why northern residents are faring so much better than their southern cousins, and they're sharing videos social media. "They are supreme athletes, they have this incredible ability to survive, track down fish, surface, breach, leap, spy hop, stay in touch with each other constantly," said Andrew Trites, head of the Marine Mammal Research Unit at the University of British Columbia.
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Keep a civil tongue.