US District Court Judge Carl Nichols issued a ruling Sunday that temporarily blocks the Trump administration's TikTok download ban for new US users, which was to begin today, giving TikTok owner ByteDance more time to solidify its deal with Oracle and Walmart. The Commerce Department still plans to implement its Nov. 12 full app ban for US users if an agreement has not been reached between the parties and gained US and Chinese government approval.
Establishing content operations to provide a strategic framework for content marketing is essential for effectively measuring return on investment. This article offers a 10-step guide for setting one up, spanning purpose, metrics, team training, technology and governance.
A creative revolution is being spurred by the pandemic, writes Essence's Garrick Schmitt, and five key trends are emerging -- personalization, TV being usurped by YouTube, diversity, the rise of direct-to-consumer and global content. "In this new era, creatives who have built their careers on brilliant stories for broadcast media must adapt their narratives for a world where brands are experienced by individuals differently," Schmitt writes.
With the influencer marketing industry having taken a firm stand against influencers who buy fake followers to inflate their reach numbers, we're seeing a new trend among influencers aimed at inflating their follower and engagement numbers: Influencer Loops. Here's how you can protect your brand from the latest ploy.
Nike created a Snapchat experience for its Jordan line that enables users to virtually dress their Bitmoji avatars in the brand's sportswear. The Jordan x Bitmoji clothing can also be purchased to wear in the real world, and the collection includes a sneak preview of Nike's Air Jordan XXXV shoe.
Music and video app Triller is beefing up its efforts to move in on TikTok by recruiting popular social media stars, hiring Mondelez's Bonin Bough as chief marketing officer and launching Crosshype, an ad service that offers campaign impression guarantees, writes Garett Sloane. Other emerging TikTok competitors include Instagram's Reels and YouTube's Shorts and startups such as Dubsmash, Byte and Zynn.
LinkedIn has updated its Marketing Partner Program to make it easier for brands to locate experts to help with various elements of their social platform efforts. The update includes expanded third-party support related to page management, content and creative, audiences, campaign management, lead generation, reporting and return on investment, and insights.
EMarketer is predicting that US programmatic podcast ad spending will double this year from last year's $31.3 million total and reach $106.5 million by 2022. The research firm attributes slow growth in the past to numerous factors, including a lack of ad tech adoption and a preference for embedded host-read ads.
Broadcaster Sir David Attenborough joined Instagram last week and broke actor Jennifer Aniston's record for the quickest time to reach one million followers on the social platform, attaining the number in four hours and 44 minutes. Attenborough's first post features a video in which he explains why he created an Instagram account, saying, "The world is in trouble."
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