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2020/09/24
Report: Immersive tech catches on among consumers, marketers
Report: Immersive tech catches on among consumers, marketers | Does your brand have a strong tone of voice? | A guide to maximizing Pinterest's latest features
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Some 61% of consumers are more apt to buy from a brand that utilizes 3D content, augmented or virtual reality or another immersive tool, and nearly half believe they lead to a stronger brand connection, according to Accenture Interactive's "Try It. Trust It. Buy It" report. The report reveals 64% of leading consumer brands are beginning to invest in immersive experiences while noting these interactions can boost online purchase confidence by 9% in North America and by 4% globally.
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Tone of voice is essential for strong branding, writes Devon Delfino, who explains its difference to brand voice and points to Barkbox, Slack and Old Spice as examples of brands that successfully meld the two to convey a consistent, recognizable personality. Delfino explains how to develop tone of voice, noting, "Tone is meant to provoke an emotional response in the reader, and failing to do so means being forgettable and irrelevant."
Pinterest added new Date and Note features for Boards, as well as new recommendation technology, and Laura Rike provides a comprehensive guide on boosting marketing with the new functions. Rike covers how-tos like using the Date feature to run limited-time offers and moving users through the buying journey using Notes.
Marketing technology reimagined. With tools that lessen the burden of repetitive tasks and connect all aspects of your marketing in one place, we free you up to spend more time doing what really matters. Thinking bigger, and being a marketer.
BBDO New York launched a Google Slides hub, "The Endless World of Air Max," for Foot Locker that features continually updated content from sneaker influencers including Brenn Lorenzo, Anna Bediones, Melissa Cantey and Sanne Poeze. "Perhaps the most important feature is how it can evolve in real time right in front of participants' eyes," says BBDO New York's Sho Matsuzaki, adding, "It allows us to constantly swap designs and engage with consumers in ways that a standard website does not."
Since TikTok was built for rapid consumption of entertaining video content, it's the perfect breeding ground for influencers. However, before you dive in, it's important that you're not only familiar with the unique ways TikTok operates, but that you understand how partnering with TikTok creators is very different than traditional influencer marketing. Read more
Instagram's Reels videos can now be 30 seconds long, double the previous maximum, and the timer can run for 10 seconds rather than three. CMT used the platform to reveal award nominees on Wednesday.
Is your brand ready for the return of sports? Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. Learn more.
Fifth grader Sharon Sara won the US 2020 Doodle for Google competition, with a drawing depicting kindness that was displayed yesterday as the platform's homepage logo. "I show kindness by sticking together with my friends in tough times," Sara said in the statement accompanying her drawing.
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