| Insights on intent data and martech implementation | | [Blog] Intent Data: Best Practices to Drive Revenue | | B2B companies are using intent data to connect with prospects who are actively in the market and ready to buy their solutions. Find out how intent data shortens the sales cycle and helps businesses raise close rates by up to 79%. | | | Meet your new Data Axle newsletter | | Hey there Indiana! We're glad you're here. We've got a new name and look, but don't worry, we'll be serving up the same great content you've come to expect. | | | | | 5 tips for implementing new marketing tech | | [Blog] CMOs spend 26% of their budget on marketing technology, making it crucial to have a smooth implementation. Learn five ways CMOs can improve marketing ROI when assessing and implementing new technology. | | | | | How consumer data strengthens the agency-brand connection | | Consumer data is the key to getting the most out of your agency-brand relationship. Download this whitepaper to learn how agencies can use consumer data to achieve their brand clients' goals through advanced analytics & actionable intelligence | | | | | Access our data directly in Microsoft Dynamics | | Did you know Data Axle for Microsoft Dynamics can eliminate 100% of your manual updates while delivering millions of fresh data points, leads, and contacts, straight into your CRM? | | | Tips & Trends | | What we're listening to: | | The Think with Google Podcast | | Why we love it: | | This hour-long podcast about business analytics is going strong with 150 episodes. Recent topics have covered customer journey mapping, natural language processing, and multi-touch marketing attribution. | | | |  | | Ivy Shtereva, SVP, Marketing | | | |
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