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2020/12/23

5 steps to attracting leads with Facebook contests

Created for ignoble.experiment@arconati.us |  Web Version
December 23, 2020
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5 steps to attracting leads with Facebook contests
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Facebook contests are an effective way to attract leads, writes Allie Bloyd, who describes five steps to engage prospects using the feature. These steps include identifying a prize that reflects your brand, setting a timeline and following up with participants.
Full Story: Social Media Examiner (12/22) 
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An increase in social shopping and livestreaming on social channels are among retail and e-commerce trends predicted by analysts for 2021. "In 2021, we'll begin to see a world where your favorite influencer is your personal shopper, walking through the aisle of your favorite store and you sit on your phone and basket build with all the products they recommend," says Jeff Malmad of Mindshare's Shop+.
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Doritos' 3D chip makes a comeback with Ali Landry
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Doritos will bring back back a cone-shaped version of its chips, 3D Crunch, and is promoting the item with the help of actress Ali Landry, who introduced the 3D chip in a 1998 "Laundromat" Super Bowl spot. Landry will launch a #Doritos3DChallenge TikTok challenge on Dec. 28 that encourages users to post videos of themselves boldly catching the chips in their mouths.
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Richard Dreyfuss reads a Christmas story for White Castle
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White Castle's new video, " 'Twas the Night Before Cravemas," features a branded version of the classic tale in storybook form, with an emotional reading by actor Richard Dreyfuss. The brand is donating $1, up to $25,000, for every video view via YouTube, Instagram and Facebook to the National Restaurant Association Educational Foundation's Change is on the Menu initiative, which is supporting the restaurant industry during the pandemic.
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Instant messaging app Telegram to launch ad platform
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Telegram, the instant messaging app, will launch an ad platform in 2021 "that is user-friendly, respects privacy and allows us to cover the costs of server and traffic," wrote founder Pavel Durov on his Telegram channel. Durov explained that the app, which is approaching 500 million users, intends to introduce ads on its public one-to-many channels, which he says resemble Twitter feeds and "can have millions of subscribers each."
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Vimeo to become stand-alone company ahead of IPO
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IAC will spin off Vimeo with plans to take the video site public in the second quarter of 2021. Vimeo, created in 2004 and used primarily by creators with an assortment of customization options, raised $150 million in November for improvements to the platform, including better integration with live events.
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A Delta Air Lines crew is employing social media to try to reunite a stuffed animal with its owner, who dropped it on the jetway after a flight from Kansas City, Mo., to Atlanta. "We want to find his family as I'm sure he's missed!" a crew member wrote on Facebook.
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Facebook contests and giveaways can be one of the best offers to your audience, but to attract the right leads you need to design a contest to serve your business goals.
Allie Bloyd, host of the Marketing Ink Podcast and founder of Allie Bloyd Media, writing for Social Media Examiner
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