Facebook will focus on e-commerce, merging messaging across apps, augmented reality glasses, virtual reality and algorithm tweaks in 2021, Andrew Hutchinson writes. He also sets out detailed 2021 predictions for Twitter, Instagram, Snapchat, TikTok and LinkedIn.
Lead with your heart People feel first and think second. So if customers associate your brand with positive emotions, they are more likely to trust you, purchase from you, and forgive you if anything goes wrong. Ready to connect with your customers on an emotional level? Get your ebook
A Burke study shows that eight customer segments have arisen during the pandemic, including The Wayfinders, The Determined, The Isolated and The Frazzled. Jamie Baker-Prewitt, Burke's chief research officer, expects some of these categories to stick around even after the COVID-19 crisis ends.
Brands that want to improve consumer holiday engagement via Twitter should refresh their brand profile images and pinned tweets, promote limited-time offers and deals to add urgency and tweet timely polls tied to promotions, Twitter suggests in a blog post. The company offers additional tips, including a reminder to "maintain a balance between sales content and content that adds value."
Navigate the new streaming normal As audiences turn away from linear viewing towards SVOD and AVOD streaming platforms, media and entertainment businesses must respond effectively and adapt to thrive. Explore trends that are driving this structural transformation and find out how the cloud can help you accelerate the transition. Get the white paper.
Golin, Mindshare and Publicis have created a holiday campaign for Kinder Joy that features a 30-second "Doorways to Memories" TV spot of a boy being measured against a wall by his parents and him later doing the same with his own child. The push centers on family moments across generations with content on Kinder's website, digital and social media.
Are You Using Influencers to Drive Sales This Holiday Season? The holidays are already upon us, but it's not too late to optimize your existing influencer campaigns for success. And if you're late to plan, we'll help you wrap up your ideas and put a bow on your influencer strategies just in time for the holiday season. Download the guide today.
Facebook is acquiring customer-relations software provider Kustomer for roughly $1 billion. The social platform will need regulatory clearance before finalizing the purchase, which a Forrester Research analyst says is part of a shift toward offering customer engagement services for businesses.
Snapchat's new Spotlight feature, added after four quarters when users spent more time with content from publishers, helps creators make their videos more public. Spotlight may also let marketers get consumer attention while maintaining brand safety, since it doesn't allow public comments.
WARC predicts global advertisers will reduce spending this year by 10.2% to $557.3 billion -- with North America faring the best of six regions and expected to be down 4.3% to $221 billion -- but forecasts the industry will fully rebound by 2022. Areas being hit the hardest are cinema (-46.5%), out-of-home (-27.3%), newspapers (-25.5%), magazines (-25.4%), radio (-18.4%) and linear TV (-16.1%), while digital video and online spending are expected to grow 7.9% this year.
How brands should embrace the new normal This year has been the year of the pivot for brands as the pandemic has reshaped consumer behaviors and the customer journey, most likely permanently. Marketers need to focus on planning for the future with strategies that meet both the immediate and long-term needs of consumers. Watch SmartBrief and marketing and retail industry experts on-demand explore how the retail marketing landscape has changed this year and how brand marketers can succeed in 2021.
YouTube has released its top 10 charts of the most-viewed ads, videos, creators, music videos and breakout creators for 2020. Nike's "Never Too Far Down | You Can't Stop Us" spot topped the ad chart with 117.7 million views, while the "Netflix Is a Joke" special with David Chappelle was the top trending video on the platform with more than 29 million views.
As Facebook adds more VR users, it also opens up new avenues for advertising and promotion, and leads more consumers into the next stage of digital connection, meeting up within fully immersive environments online.
No comments:
Post a Comment
Keep a civil tongue.