Marketers should refrain from following studies touting the value of posting frequently on social media, which can recommend nearly 400 posts per month across all platforms, as audits often reveal messaging overkill, writes ACH Communications' Arik Hanson. Marketers can optimize their posting by surveying readers to determine content preferences, analyzing engagement around different timing strategies and ensuring enough staff is on hand to respond to comments.
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Businesses that operate in multiple markets can localize their content with Facebook location and global pages. Social media expert Amy Hayward outlines the differences between global and local pages and how to set them up and manage them.
Campaigns sent on Tuesdays, Wednesdays and Thursdays account for 63% of email-driven webinar registrations, according to this infographic from ON24. The analysis of more than 100,000 webinars also shows the same days account for 76% of attendance, and 45% of attendees register anytime up to seven days before the event.
Corporate jargon should be avoided at all costs, advises Writer co-founder and CEO May Habib, who lists 20 examples marketers should eliminate from their vocabulary. "Actionable insights" takes top spot for pointless jargon and to those who use the word "holistic," Habib writes, "Is it herbal medicine? OK. Then, no."
Aeropostale launched a turnaround effort after emerging from bankruptcy five years ago with a focus on courting Generation Z. Its line of crop tops caught fire on TikTok with #tinytops after the retailer sent samples of the tops to influencers for review -- sales of the tops have since tripled, Chief Merchandising Officer Natalie Levy said.
Michelob Ultra Pure Gold created a "Board Your Gear" campaign that's giving outdoor adventurers the chance to win the brand covering the cost of their oversize baggage fees this summer by posting on Twitter and Instagram. The push is running across social and out of home, in key airports, and includes YouTube spots showing people getting back to nature as they bike, surf and hike.
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Instagram is conducting tests of stickers that link stories and a feature that reveals similar ads to those that users click. The social media platform plans to try different versions of its ad tool, More Like This, for specific types of users around the world.
Mobile Android users in the US spent more time on TikTok than YouTube in May, with an average of 24.5 hours, according to App Annie. The study also reveals a surge in the monthly time spent using video and photo apps, up 375% from the fourth quarter in 2019 to Q2 this year.
Heinz and Oreo responded to an image of a "Mayoreo" bottle, which went viral on social media and was created by DoctorPhotograph, which posts imaginary product designs. The Heinz Twitter account asked Oreo about the "intriguing" idea, to which Oreo replied, "Have to admit we've seen this all over Twitter recently and can't stop thinking about it..."
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