Use social media to boost traffic to your brand's site by optimizing profiles, posting social proof and engaging more niche audiences on platforms like Reddit and Pinterest, Top Tier Communications' Madison Tierney advises. Other tips Tierney offers include publishing social content when your target audience is most responsive, creating content that's valuable and using visuals such as infographics and video.
Viral videos on TikTok have fueled sales of specific fashion items in recent months, including a Lululemon skort, a pair of Aerie leggings and a vintage Gap hoodie. "TikTok has the ability to make something go viral much quicker than anything we see on Instagram. For retailers, that is a huge advantage," Hali & Associates retail analyst Jessica Ramirez said.
Private online groups are gaining popularity among smaller brands as a way to interact with communities of friends, customers and/or influencers on platforms like Instagram, Facebook and Geneva to glean valuable product and marketing insight. For example, Golde uses Geneva to oversee its #ClubGolde ambassador program, share campaign instructions and discuss content ideas, while startup Waeve hosts 300 Waeve Baes on Instagram for influencer marketing and product input.
Architectural Digest magazine is ensuring it's well-suited to stand for another 100 years by expanding its reach to a more diverse and younger audience, said global editorial director Amy Astley and global digital director David Kaufman, in this podcast. The key to success has been digital initiatives that include an e-commerce element such as YouTube "Open Door" videos, Instagram stories and global product drops with affiliated brands.
2021 Social Ad Report: Top Advertisers on Facebook, Instagram, Twitter In our Q1 2021 social report, we use historical trend data from Pathmatics Explorer to unearth the strategies of the top 10 advertisers across Facebook, Instagram, and Twitter, including the key creative, messaging, and flighting trends that brought these brands to the top. Get it now.
Duncan Channon created a SweetBeats digital music mixer for SweeTarts and is inviting fans to share their tracks for the chance to be judged by Christina Aguilera and win a virtual studio session with the star. The campaign features social content on the brand's and Aguilera's social channels, along with paid ads on Spotify.
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Some brands are struggling to meet thresholds for Facebook and Instagram remarketing efforts following Apple's late April iOS 14.5 release and app tracking transparency feature, according to Ad Bacon research. However, Ad Bacon founder Ty Martin says "data suggests Facebook's demographic and behavioral audience segments may remain effective mechanisms to reach a large addressable audience."
Spotify's analysis of 9,000 survey respondents reveals that most millennials and Generation Z believe streaming platforms have shaped how they learn about and connect with broader culture, that brands can create communities based on common interests and passions and that audio amplifies diverse perspectives more so than other media. The majority of respondents also agree that audio can relieve stress and improve their mental health.
A sign left by unhappy departing workers outside a Burger King in Lincoln, Neb., has gone viral on social media and reads, "We all quit. Sorry for the inconvenience." Rachael Flores, former general manager at the restaurant, says employees had all resigned, citing issues with long hours, no breaks and a lack of air conditioning in a hot kitchen.
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