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2021/07/01
Instagram readies for change amid "stiff competition"
Instagram readies for change amid "stiff competition" | How TikTok became a foodie channel in the pandemic | Focus on customer retention with B2B content
Instagram head Adam Mosseri says the platform will expand beyond "a photo-sharing app" with the launch of full-screen, recommended videos within individual feeds and testing "full screen, immersive, entertaining, mobile-first video." In an Instagram video, Mosseri said the platform needs to embrace "serious competition" from upstarts and established platforms such as TikTok and YouTube and "that means change."
TikTok Influences Purchase Decisions Did you know 66% of Millennial TikTok users have looked up a product after seeing it in an ad? Download our study to learn more about both Gen Z & Millennials on TikTok, their attitudes and receptiveness to ads, and which brands are standing out on the platform.
TikTok's popularity has grown rapidly during the pandemic as consumers spending more time at home have taken to sharing their hacks and recipes for foods and drinks such as dalgona coffee and pancake cereal, Audrey Altmann writes. TikTok videos featuring specific products have given a boost to brands such as Ocean Spray, which saw sales rise after TikTok user Nathan Apodaca posted a video of himself drinking the brand's Cran-Raspberry juice while skateboarding.
Content marketing is not just a valuable business-to-business tool to generate awareness and drive leads to conversion, but also should be used after sales to improve customer retention, Louder.Online's Aaron Agius writes. Post-purchase strategies could include educational content, product updates and demonstrations, and engagement efforts to foster brand ambassadors, Agius advises.
Twitter's Sarah Rosen and Lara Cohen discuss their focus on the entertainment industry, how the platform joins forces with talent and media companies to expand its reach and develops related fan connection tools. Cohen called its Spaces offering a new way to "reimagine conversation" on the platform and "democratize" press junkets.
10 Acquisition Email Campaign Tips That Work After 300+ acquisition email campaigns, these ten tips are helping marketers see success in industry-leading Open and Click-Through rates for improved ROI. Make your email campaigns work harder. Download Report.
Goodby Silverstein & Partners created an augmented reality Instagram lens for the Courageous Conversation Global Foundation that enables users to place a virtual "African American Flag" at half-staff within their environment and share their emotions this Fourth of July. "This specific flag at half-staff is representative of the constant suffering Black America has endured for far too long," says GS&P's Anthony O'Neill.
The streaming opportunity for Financial Services and Insurance brands Traditionally, the consumer journey for financial services and insurance was marked by major life milestones: Landing a first job, getting married, buying a house. These discrete inflection points, however, are no longer enough for financial services and insurance brands to engage Gen Zs and millennials. To connect with these valuable audiences, it's more effective for brands to play a consistent part in their daily moments — big and small. Learn more.
Turn on frictionless commerce this Black Friday. This Black Friday, discover a system that helps you anticipate shopper needs and matches products with the people most likely to love them. The Facebook Discovery Commerce system helps products find people wherever they are. Download the 2021 Holiday marketing guide from Facebook and turn on Discovery Commerce.
Hyundai celebrated its acquisition of Boston Dynamics with a video that features robot Spot meeting BTS and being challenged to a dance-off by the K-pop supergroup. The video has attracted more than 9.5 million YouTube views since being posted on June 28 and a second video features a group of Spot robots performing to BTS' "IONIQ: I'm On It."
Sick of biased news? 1440's got you covered 1440 is the fastest way to an impartial point-of-view. The team at 1440 scours over 100+ media sources ranging from culture and science to sports and politics to create one email that gets you all caught up on the day's events in 5 minutes. It's 100% free, so sign up for 1440 here.
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