Brands can better connect with fans on social media with organic engagement that looks beyond their own products to celebrate their entire industry, writes Lionsgate's Eric Dachman. Brands also should create content that is different from others and not necessarily tied to the latest trend, and be authentic, Dachman writes, adding they should use "social media like your fans are using social media."
TikTok Influences Purchase Decisions Did you know 66% of Millennial TikTok users have looked up a product after seeing it in an ad? Download our study to learn more about both Gen Z & Millennials on TikTok, their attitudes and receptiveness to ads, and which brands are standing out on the platform.
Honda, Hyundai and Toyota are among a growing legion of car companies that are shifting ad budgets toward Instagram, Pinterest, Twitch and other digital platforms to extend their reach among younger buyers and to attract electric/hybrid vehicle shoppers, writes Maile McCann. Honda has used its Twitch channel and livestreams to launch new models, while Toyota aimed to combat stereotypical minivan owners on Pinterest via Story Pins.
Marketers are finding the Twitch gaming platform free from brand overload, campaigns that provide "extensive measurement" and an opportunity to reach youths. Mondelez International's Mili Laddha said a just-launched Sour Patch Kids activation creates "opportunities to remarket to interested consumers."
The streaming opportunity for Financial Services and Insurance brands Traditionally, the consumer journey for financial services and insurance was marked by major life milestones: Landing a first job, getting married, buying a house. These discrete inflection points, however, are no longer enough for financial services and insurance brands to engage Gen Zs and millennials. To connect with these valuable audiences, it's more effective for brands to play a consistent part in their daily moments — big and small. Learn more.
R/GA London created a "Preservation Play" YouTube channel that will run ad-supported calming content focused on the natural world, with all profits donated to environmental organizations. "The more people watch, the more they relax, the more they earn for the environment," says R/GA's Nick Pringle.
Turn on the power of personalization this Cyber Monday. This Cyber Monday, discover a system that helps you anticipate shopper needs and matches products with the people most likely to love them. The Facebook Discovery Commerce system helps products find people wherever they are. Download the 2021 Holiday marketing guide from Facebook and turn on Discovery Commerce.
Pinterest's updated ban on banning body-shaming and dangerous weight-loss products was created with guidance from the National Eating Disorders Association. The update includes weight-loss messaging and imagery, related testimonials, references to body mass and similar indexes and products that are worn or applied to the skin to shed pounds.
TikTok will be rolling out the opportunity for longer videos, increasing the limit from 60 seconds to 3 minutes following tests with select creators. In a separate announcement, TikTok encouraged brands to "make TikToks" rather than ads by making marketing content that's authentic, valued, invites user participation and is developed using platform-native tools to help blend in with other content.
Sick of biased news? 1440's got you covered 1440 is the fastest way to an impartial point-of-view. The team at 1440 scours over 100+ media sources ranging from culture and science to sports and politics to create one email that gets you all caught up on the day's events in 5 minutes. It's 100% free, so sign up for 1440 here.
A small crab stands up to a pride of lions in this YouTube video, which was shot by rangers in South Africa's MalaMala Game Reserve. The clip, which has so far attracted more than 278,000 views, shows the crab making its way slowly across a beach while raising its pincers to fend off the increasingly interested lions.
This Festive Shopping Season, Make Things Merry and Bright With Augmented Reality Holiday shoppers are craving immersive experiences, and AR is the answer. 89% of Snapchatters are interested in AR try-on and are eager for brands to offer it as early as October. Find out how your brand can win the festive shopping season on Snapchat.
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