Twitter has released a guide to let users know who's eligible for verification since it restarted the program this May. Organizations and individuals in journalism, entertainment and activism can qualify, as can brands, if they have complete profiles and demonstrate authenticity, activity and notability.
LinkedIn hit $3 billion in ad revenue before either Snapchat or Twitter, and the milestone reflects the digital transformation happening in business-to-business marketing, writes Kraig Swensrud, co-founder of Qualified.com and former Salesforce chief marketing officer. B2B marketers must prioritize "personalized, real-time experiences" to win over decision-makers who are increasingly digital-first, Swensrud writes.
Hashtags that went into a short lull sparked by parodies have seen a rebirth driven by factors including popularity within the TikTok community, and their ability to "signal-boost" amid a crowded social media environment, according to the Los Angeles Times. Aaron Paquette offers three tips to help brands "ensure that they #NailIt with their hashtags, instead of becoming a #DadJoke on social media."
A growing number of retailers and brands, including Walmart and Amazon, are exploring the marketing potential of livestreaming, which generated an estimated $5.6 billion in sales last year, per data from Coresight Research. Nordstrom has created a livestream channel with virtual events, including wine tastings.
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President Biden signing the executive orders. (Alex Wong/Getty Images)
President Joe Biden signed a series of executive orders on Friday focusing on big tech that look at acquisitions and how that may reduce competition, seek new rules on how consumers' data can be used and seek the re-adoption of net neutrality rules, among other moves. Big tech executives have not commented yet, but Capital Alpha Partners' Robert Kaminski predicts carrying out orders will be "a long, contentious process that would ultimately end in litigation."
Snapchat is offering marketers a certification in platform advertising via a Snapchat Focus program. The Snapchat Ads Manager Campaign Activation certification covers reaching audiences, measuring cross-channel performance, split-testing, auction bidding and driving full-funnel results.
While 79% of Americans are still highly concerned about COVID-19, 66% are optimistic about the balance of the year, and the top three things people are looking forward to doing are traveling, going on road trips, and seeing family and friends, according to an Omnicom Media Group survey. The findings mean brands have to adopt "a far more targeted and customized approach to messaging and investment" to engage individuals who have different attitudes to the world opening back up, says Omnicom Media Group North America's Pamela Marsh.
City officials in Burnsville, Minn., shared photographs on social media of football-size goldfish and asked the public not to release pet goldfish into local ponds and lakes, where they "grow bigger than you think and contribute to poor water quality by mucking up the bottom sediments and uprooting plants," the tweet says. The post with images of the oversized goldfish has attracted 11,500 likes.
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Keep a civil tongue.